Loving Tan Deluxe Gradual Tan Lotion — Medium, Lightweight Buildable Self Tanner with Shea Butter (5.07 fl oz)

Loving Tan Deluxe Gradual Tan Lotion in Medium is a lightweight, professional-strength self-tanning lotion that builds a natural bronze over daily use and extends mousse tans for up to two weeks.

This lotion combines a fast-drying, tinted formula with naturally derived DHA and a shea butter base to deliver gradual, buildable colour without sticky residue. Designed by Loving Tan, the Deluxe Gradual Tan Lotion can be used alone to achieve a subtle-to-deep tan or paired with your favorite Loving Tan mousse to maintain and deepen results between full applications. The formula is cruelty-free and dermatologist-tested, offering a predictable, even development that continues to deepen for up to 24 hours after each application.

How quickly will I see a tan and how long does it last?

You’ll notice an immediate tint on application thanks to the built-in colour guide, while the active tanning agents continue to develop the final shade over the next 24 hours. With daily use you can build to a deeper hue; when used every other day over a mousse application, it prolongs and refreshes the tan for up to two weeks.

• Instant tinted guide for immediate colour preview
• Visible development up to 24 hours after application
• Buildable with daily use for progressive deepening
• Use every other day to extend mousse tans up to ~2 weeks

Will it apply evenly and what’s the best way to use it?

The lotion is formulated to glide on smoothly and dries quickly to reduce streaks and transfer. For an even finish, apply in circular motions with an applicator mitt, blending carefully over dry areas and using sparing amounts on hands, feet, knees and elbows.

• Apply with a Deluxe Applicator Mitt in circular motions
• Blend thinly on dry zones like ankles and knuckles
• Reapply daily until desired depth is achieved
• Fast-drying texture minimizes stickiness and transfer

What skin benefits does the lotion offer besides colour?

Beyond providing a gradual tan, the lotion contains a nourishing shea butter base to help hydrate and improve skin elasticity while you build colour. The lightweight formula feels moisturising rather than heavy, so it doubles as a daily body lotion that adds colour without compromising skin comfort.

• Shea butter for hydration and improved skin feel
• Lightweight, non-greasy finish suitable for daily wear
• Dermatologist-tested to support tolerant use
• Cruelty-free ingredients and naturally derived DHA

Can I use this with other Loving Tan products or on its own?

The Deluxe Gradual Tan Lotion was designed to complement Loving Tan mousse but performs well on its own for controlled, buildable results. Use it by itself for a subtle, everyday glow or apply between mousse applications to maintain and deepen an existing tan without overdoing it.

• Works alone for gradual, natural colour build
• Pairs with Loving Tan mousse to extend and enrich tans
• Apply every other day over mousse for prolonged wear
• Tinted formula helps blend and preview the outcome

Who is this for: Loving Tan Deluxe Gradual Tan Lotion is for anyone who wants control over their tan intensity—beginners seeking a forgiving, buildable self-tan and regular mousse users who want a simple way to maintain a deeper, even bronze. It’s particularly well suited to people who prefer a fast-drying, moisturising formula that fits into a daily skincare routine while reducing transfer and streaking.