L'Oréal Professionnel Paris Vitamino Color Shampoo — Sulfate-Free Vegan, Resveratrol Color Protection & Shine (250 ml)

L'Oréal Professionnel Paris Vitamino Color Shampoo is a sulfate-free, vegan cleanser formulated with resveratrol to gently wash color-treated hair while helping preserve color and boost shine.

This shampoo is made for hair that has been lightened, dyed or glossed and aims to maintain radiance between salon visits. Its formula removes buildup without stripping pigments, helps reduce breakage along the length of the hair, and delivers a noticeable reflective shine. Independent laboratory tests report color protection lasting up to eight weeks and significant shine improvement when used as part of the Vitamino Color routine.

How does this shampoo help keep my hair color looking fresh?

The formula contains resveratrol, an antioxidant that helps protect colored hair from oxidative stress that can accelerate fading. Because it is sulfate-free, it cleanses without harsh detergents that lift dye molecules, which helps pigments remain in the hair fiber longer.

• Gentle, low-foaming surfactants preserve dye molecules
• Resveratrol shields hair from environmental aggressors
• Laboratory tests indicate up to eight weeks of extended color protection*

Will it make my hair feel softer and reduce breakage?

The shampoo is designed to remove impurities while delivering hydration along the hair length, which helps lower friction and reduce the appearance of damage. Regular use improves manageability and promotes a smoother fiber surface that reflects more light.

• Hydrating agents smooth the hair cuticle for softer touch
• Formulated to protect from root to tip and limit breakage
• Pairs with Vitamino Conditioner for improved strength and softness

Is this product suitable for sensitive routines and lifestyle choices?

Yes—this shampoo is vegan and free from sulfates, making it a suitable option for those avoiding harsh surfactants or animal-derived ingredients. It is gentle enough for frequent use on color-treated hair when following the recommended routine.

• Sulfate-free formula to reduce aggressive stripping of color
• Vegan formulation aligns with plant-based product preferences
• Recommended for regular use to maintain color vibrancy and shine

How should I use the Vitamino Color Shampoo for best results?

Apply to wet hair, work into a light lather by massaging into the scalp and through lengths, then rinse thoroughly. For optimum protection and shine, follow with Vitamino Color Conditioner and complete the routine with the 10-in-1 Spray when needed.

• Wet hair thoroughly before application
• Use a generous amount and massage to cleanse roots and lengths
• Rinse completely and follow with Vitamino Conditioner for best results

Who is this for: L'Oréal Professionnel Paris Vitamino Color Shampoo is intended for anyone with color-treated hair seeking a salon-grade, sulfate-free option to prolong color life, enhance luminosity and reduce breakage. It's especially useful for clients who want a gentle daily or frequent cleanser that supports vibrancy without compromising hair health.

Ingredients

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM / FRAGRANCE