L'Oréal Professionnel Paris Purple Shampoo — Color-Depositing Neutralizer for Blonde, White & Silver Hair, Neutralizes Yellow Tone

L'Oréal Professionnel Paris Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones to restore cool, radiant blonde, silver, or white hair between salon visits.

This professional purple shampoo deposits violet micro-pigments while gently cleansing to counteract warm, yellowing tones in natural, color-treated or bleached blonde, white and silver hair. Formulated with the Gloss Protect System, it helps preserve hair purity and boosts softness, suppleness and shine so color looks refreshed without replacing a salon gloss.

How does this purple shampoo remove yellow tones?

The formula uses violet micro-pigments that deposit color-correcting pigments onto the hair surface to neutralize warm, brassy hues. Its cleansing action lifts debris and builds contrast so cool tones become more visible and brighter.

• Violet micro-pigments counteract yellow and orange undertones
• Gloss Protect System helps maintain color quality and shine
• Works on natural, color-treated and bleached blonde, white and silver hair

When and how often should I use it for best results?

You can use this purple shampoo stand-alone or alternate with your regular shampoo depending on how quickly your hair warms up. For most people, 1–2 times per week keeps brassiness at bay; daily use is possible for very porous or heavily lightened hair.

• Apply to wet hair and lather thoroughly, then rinse
• Repeat only if needed to increase pigment deposit
• Swap with regular shampoo once or twice weekly for maintenance

Will it dry out my hair or affect softness and shine?

This shampoo is designed to cleanse while enhancing softness and shine rather than stripping moisture. The Gloss Protect System and the formula’s conditioning properties help keep hair supple and luminous after use.

• Leaves hair feeling softer and more manageable
• Boosts surface shine to make color look fresher
• Suitable for regular use when paired with conditioner

How should I pair it with other color care products?

For a complete at-home maintenance routine, pair the purple shampoo with a sulfate-free conditioner or a specific Silver Conditioner to lock in cool tones and add nourishment. Use treatments and heat protection as needed to prolong salon results.

• Follow with L'Oréal Professionnel Silver Conditioner for extra tone maintenance
• Use leave-in treatments or masks for extra hydration on porous hair
• Limit hot styling to prevent color fading and dryness

Who is this for: This product is created for people with blonde, white, silver or lightened hair—whether natural, colored or bleached—who want an easy at-home solution to neutralize yellow and brassy tones, add shine and maintain salon color between professional appointments.

Ingredients

AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 CITRIC ACID • PARFUM / FRAGRANCE.