L'Oreal Paris EverPure Purple Shampoo for Blonde & Highlighted Hair 23 fl oz — Sulfate‑Free, Brass‑Neutralizing Moisture

This large 23 fl oz bottle of EverPure Purple Shampoo combines a sulfate-free, paraben-free formula with hibiscus extract and purple dye to gently tone brassiness without stripping color or overdrying strands. Designed for regular use 2–3 times weekly, it targets warm undertones that develop from sun, minerals, styling and time, while keeping hair hydrated and color-treated hair looking fresh between salon visits.

How does this shampoo neutralize brassiness without damaging color?

The purple pigment in the formula deposits cool violet tones that counteract yellow-orange discoloration on the hair shaft. Because the product is sulfate-free and formulated specifically for color-treated hair, it cleanses without aggressive surfactants that can fade dye or dry out the hair cuticle.

• Violet dye balances warm undertones for a cooler finish.
• Sulfate-free base preserves salon color longer.
• Hibiscus extract and moisturizing agents help maintain softness.
• Use 2–3 times weekly to control brassiness without over-toning.

Will this work on different types of color-treated hair like brunettes with highlights or silver shades?

Yes—the formula is suitable for a range of color-treated shades including blonde, bleached, highlighted brunettes and silver hair. The purple pigments specifically target warm yellow and orange tones, so results vary depending on starting color and porosity.

• Blonde and bleached hair: visibly reduces yellowing.
• Highlighted brunettes: helps neutralize brassy streaks.
• Silver/gray hair: refreshes cool, silvery tones and reduces warmth.
• Adjust contact time (up to 2 minutes) to avoid over-toning on porous hair.

How should I use EverPure Purple Shampoo for best results and to avoid drying?

Replace your regular shampoo with EverPure Purple Shampoo 2–3 times a week rather than daily. Work into wet hair, leave on up to two minutes depending on desired toning strength, then rinse and follow with the matching EverPure purple conditioner to restore moisture.

• Apply to wet hair, lather and leave 1–2 minutes.
• Rinse thoroughly and follow with EverPure purple conditioner.
• Use less time on porous or previously damaged hair to prevent excess violet deposit.
• Alternate with your regular moisturizing shampoo when not toning.

Is this product gentle and aligned with clean-beauty preferences?

EverPure Purple Shampoo is formulated without sulfates, parabens and harsh salts, and the formula is vegan with no animal-derived ingredients. The brand also positions this as a color-care product that avoids aggressive animal testing procedures.

• 100% sulfate-free cleansing system.
• Paraben-free and no harsh surfactants.
• Vegan formula—no animal-derived ingredients.
• Packaging may vary but formula intent remains the same.

Who is this for: L'Oreal Paris EverPure Sulfate-Free Purple Shampoo is designed for people with color-treated blonde, bleached, highlighted brunette or silver hair who want to reduce warm, brassy tones without sacrificing moisture or color longevity. It's a practical at-home toning step for anyone aiming to refresh salon color between appointments, especially those seeking gentler, sulfate-free hair care products.

Ingredients

1236212 C - Ingredients: Aqua / Water / Eau , Coco-Betaine , Disodium Laureth Sulfosuccinate , Sodium Cocoyl Isethionate , Sodium Lauryl Sulfoacetate , Sodium Lauroyl Sarcosinate , Glycol Distearate , Sodium Chloride , Decyl Glucoside , Parfum / Fragrance , Polyquaternium-10 , Sodium Hydroxide , Amodimethicone , Ppg-5-Ceteth-20 , Citric Acid , Peg-55 Propylene Glycol Oleate , Propylene Glycol , Carbomer , Acrylates/Beheneth-25 Methacrylate Copolymer , Ci 60730 / Acid Violet 43 , Butylene Glycol , Benzoic Acid , Trideceth-6 , Linalool , Salicylic Acid , Magnesium Nitrate , Hexyl Cinnamal , Hydroxycitronellal , Sodium Benzoate , Cetrimonium Chloride , Tetrasodium Edta , Sorbitol , Hibiscus Sabdariffa Flower Extract , Methylchloroisothiazolinone , Magnesium Chloride , Methylisothiazolinone (F.I.L. D230036/2).