L'Oreal Paris EverPure Purple Shampoo & Conditioner Set — 13.6 fl oz, Sulfate-Free Toner for Blonde/Gray Hair, Hydrating Hibiscus

L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is a sulfate-free toning system that neutralizes brassy yellow and orange tones while delivering hydration for blonde, bleached, highlighted, silver, and gray color-treated hair.

This paired shampoo and conditioner are formulated to keep cool, vibrant tones between salon visits without harsh surfactants or animal-derived ingredients. Infused with hibiscus and violet pigment, the system works by depositing purple pigments to counteract warm brassiness and by restoring moisture to prevent the dry, rough texture often associated with lightened hair. The set is vegan, free of sulfates and parabens, and designed for routine at-home toning when used 2–3 times weekly.

How does the purple formula reduce brassiness?

The purple dye in the EverPure system sits on the hair surface to visually neutralize yellow and orange undertones—purple is opposite yellow on the color wheel, so it cancels warm tones for a cooler finish. Regular, controlled use keeps brassiness from building up between salon toning treatments.

• Violet pigments target and offset unwanted warm hues
• Use 2–3 times weekly for maintenance
• Leave shampoo in up to 2 minutes for targeted toning
• Follow with the matching conditioner to seal and hydrate

Will this damage or dry out color-treated hair?

No—this set prioritizes moisture and gentle cleansing. The sulfate-free shampoo avoids harsh stripping while the hibiscus-enriched conditioner replenishes hydration, so color and hair integrity are preserved.

• Sulfate- and paraben-free, reducing color fade
• Hibiscus extract helps soften and smooth strands
• Conditioner restores slip and manageability after toning
• Free of harsh salts and DMDM hydantoin for gentler care

How do I fit this set into my regular hair routine?

Use the purple shampoo 2–3 times per week as a maintenance wash, leaving it on briefly to achieve the desired tone, then rinse and apply the purple conditioner. On non-toning days choose a daily color-safe shampoo and conditioner to maintain moisture and bond support.

• Toning days: purple shampoo (up to 2 minutes) + purple conditioner
• Daily care: alternate with EverPure Bond Repair+ for regular washes
• Adjust frequency by hair porosity and level of brassiness
• Patch test first if you have highly porous or previously damaged hair

What scent and finish should I expect?

The EverPure set features a refined fragrance with violet and thyme notes for a pleasant, salon-like sensory experience. Visually, repeated use yields a cooler, brighter tone while the conditioner improves softness, smoothness, and manageability.

• Elegant violet and thyme scent for a subtle shower boost
• Leaves hair visibly brighter and cooler in tone
• Conditioner enhances shine and reduces frizz
• Designed to maintain salon color between professional visits

Who is this for: The L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is ideal for anyone with lightened, blonde, highlighted, silver, or gray color-treated hair who wants a gentle, at-home toning solution that also restores moisture. It suits color-conscious users who prefer vegan, sulfate-free products and those who need a straightforward maintenance routine to keep brassiness under control while preserving softness and shine.

Ingredients

1236207 C - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • GLYCERIN • BENZOIC ACID • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT (F.I.L. D230039/1). 1236212 C - INGREDIENTS: AQUA / WATER / EAU • COCO-BETAINE • DISODIUM LAURETH SULFOSUCCINATE • SODIUM COCOYL ISETHIONATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • DECYL GLUCOSIDE • PARFUM / FRAGRANCE • POLYQUATERNIUM-10 • SODIUM HYDROXIDE • AMODIMETHICONE • PPG-5-CETETH-20 • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER • CI 60730 / ACID VIOLET 43 • BUTYLENE GLYCOL • BENZOIC ACID • TRIDECETH-6 • LINALOOL • SALICYLIC ACID • MAGNESIUM NITRATE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SODIUM BENZOATE • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT • METHYLCHLOROISOTHIAZOLINONE • MAGNESIUM CHLORIDE • METHYLISOTHIAZOLINONE (F.I.L. D230036/2).