L'Oreal Paris EverPure Purple Brass Toning Conditioner 23 fl oz — Sulfate-Free Hydrating

L'Oreal Paris EverPure Sulfate-Free Brass Toning Purple Conditioner neutralizes brassy yellow and orange tones while deeply hydrating color-treated blonde, bleached, highlighted, or silver hair.

This conditioner is formulated for anyone who wants to preserve cool, vibrant color without exposing hair to sulfates, parabens or harsh salts. Infused with hibiscus and purple dye, the EverPure formula targets warm undertones that develop between salon visits and restores a cooler, refreshed finish. It’s designed to work as part of a matching shampoo-and-conditioner routine used 2–3 times weekly for best results.

How does this conditioner reduce brassiness?

The purple dye in the conditioner deposits cool pigments that counteract yellow and orange tones on the hair shaft. Regular use gradually neutralizes warmth and maintains a salon-fresh, ashy or neutral look without stripping color.

• Violet pigments cancel yellow/orange reflections on lightened hair.
• Works on blonde, bleached, highlighted brunettes and silver tones.
• Use after purple shampoo for a balanced toning effect.

Will it dry out my color-treated hair?

No — the EverPure conditioner is formulated to moisturize while toning, avoiding the drying effects of many clarifying products. Protein-free hydration and hibiscus extract help smooth the cuticle and improve manageability.

• Moisturizing base keeps hair soft and detangled.
• Helps reduce frizz and improves shine without heavy buildup.
• Sulfate- and paraben-free to be gentler on color-treated strands.

How should I use it for best results?

For optimal toning, use the purple shampoo first, then apply this conditioner 2–3 times per week in place of your regular conditioner. Leave on for a minute or two, then rinse; less exposure gives subtler toning, longer leaves deepen the effect.

• Lather purple shampoo on wet hair and leave up to 2 minutes, then rinse.
• Apply conditioner mid-lengths to ends, leave 1–2 minutes, then rinse thoroughly.
• Adjust frequency depending on how cool or warm your hair appears between treatments.

Is this product cruelty-free and suitable for vegans?

The EverPure formula is described as vegan, with no animal-derived ingredients or by-products used in the formulation. L'Oreal notes the product was formulated without sulfates, parabens, and harsh salts; check packaging for current cruelty-status labels and regional testing disclosures.

• Vegan formulation without animal-derived ingredients.
• No sulfates, parabens, or harsh salts in the formula.
• Designed specifically for color-treated hair care routines.

Who is this for: This conditioner is aimed at people with lightened or highlighted hair—blonde, bleached, silver or brunette hair with cool-toning goals—who want to neutralize unwanted brass without sacrificing moisture. It’s a practical in-shower step for anyone seeking longer-lasting, salon-quality tone between color appointments and for users who prefer sulfate-free, gentler hair care.

Ingredients

Formula 1236207 C Ingredients Aqua / Water / Eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Parfum / Fragrance, Isopropyl Alcohol, Phenoxyethanol, Glycerin, Benzoic Acid, Trideceth-6, Ci 60730 / Ext Violet 2, Potassium Hydroxide, Butylene Glycol, Linalool, Cetrimonium Chloride, Hexyl Cinnamal, Hydroxycitronellal, Sorbitol, Hibiscus Sabdariffa Flower Extract Fil Code D230039/1A