L'Oreal Paris EverPure Blonde Sulfate-Free Shampoo & Conditioner Set, 8.5 fl oz — Purple Iris Toner, Hydrating Color Care

L'Oreal Paris EverPure Blonde Sulfate Free Shampoo and Conditioner is a two-step color-safe system that neutralizes brass and restores hydrated shine to blonde, highlighted, or lightened hair.

If you color your hair blonde or use lightening services, brassiness and dryness can quickly dull your shade. This EverPure Blonde set pairs a purple-tinged sulfate-free shampoo with a complementary conditioner formulated with Purple Iris extracts to gently counter warm undertones while replenishing moisture. The formulas avoid harsh sulfates, salts, parabens, and common additives that can strip color, offering a gentler routine for processed hair that still needs effective toning.

How quickly will I notice reduced brassiness?

Many users see visible toning after a single wash when using the shampoo and conditioner together, thanks to the purple pigments in the formula. Results vary by hair porosity and starting level of brassiness, but the system is designed for immediate neutralizing plus cumulative improvement with regular use.

• Purple Iris extracts deliver violet pigments to counter warm yellow and orange tones
• Sulfate-free surfactants cleanse without stripping color-depositing toners
• Use both shampoo and conditioner in the same routine for best effect

Will this set keep my color from fading and feel dry?

The EverPure Blonde formulas balance gentle cleansing with hydration to preserve dye molecules while restoring suppleness. The conditioner helps seal the cuticle surface so color reflects light more evenly and hair feels softer, not crunchy.

• Moisturizing agents replenish over-processed strands and reduce frizz
• Conditioner smooths and detangles to prevent breakage during styling
• Free from sulfates and parabens to minimize accelerated fading

Is this safe for all types of color-treated blonde hair?

Yes—this duo is formulated for a broad range of lightened hair, including highlights, balayage, full-bleach blondes, and natural grays seeking neutralization. It’s gentle enough for repeated use but potent enough to target brassy tones when used as directed.

• Suitable for chemically treated, highlighted, and naturally blonde hair
• Vegan-friendly formula without DMDM hydantoin, added phthalates, dyes, or gluten
• Gentle enough for frequent color care when paired with a professional color routine

How should I use the shampoo and conditioner for best results?

Apply the purple shampoo to wet hair, lather, and rinse; follow immediately with the conditioner, focusing on mid-lengths to ends. For stubborn brassiness, leave the conditioner on a few minutes before rinsing. Regular use helps maintain neutral tones and hydration between salon visits.

• Shampoo: wet hair, work into scalp and lengths, rinse thoroughly
• Conditioner: apply mid-length to ends, leave 1–3 minutes for extra conditioning, rinse
• Use both products as a system for consistent toning and moisture balance

Who this is for: This set is aimed at anyone with color-treated blonde, highlighted, or lightened hair who wants to reduce brassiness while protecting color and improving manageability. It’s a practical choice for clients who prefer sulfate-free, vegan-friendly hair care with targeted toning benefits and daily hydration. If you’re maintaining salon color between appointments or seeking a gentler alternative to clarifying or harsh purple treatments, EverPure Blonde offers a balanced, sensorial routine that prioritizes color care and softness.

Ingredients

Formula 1101730EP3 INGREDIENTS AQUA / WATER / EAU COCO-BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM COCOYL ISETHIONATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE GLYCOL DISTEARATE SODIUM CHLORIDE DECYL GLUCOSIDE PARFUM / FRAGRANCE POLYQUATERNIUM-10 AMODIMETHICONE PPG-5-CETETH-20 PROPYLENE GLYCOL PEG-55 PROPYLENE GLYCOL OLEATE HYDROGENATED COCONUT ACID CARBOMER SODIUM HYDROXIDE ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER BENZOPHENONE-4 SODIUM ISETHIONATE BUTYLENE GLYCOL BENZOIC ACID TRIDECETH-6 LINALOOL MAGNESIUM NITRATE HEXYL CINNAMAL HYDROXYCITRONELLAL SODIUM ACETATE CETRIMONIUM CHLORIDE SODIUM BENZOATE ISOPROPYL ALCOHOL IRIS FLORENTINA ROOT EXTRACT CALENDULA OFFICINALIS FLOWER EXTRACT METHYLCHLOROISOTHIAZOLINONE CI 60730 / EXT. VIOLET 2 MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE CI 17200 / RED 33 CITRIC ACID FIL CODE D197660/1 Formula 1067883EP1 INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CETYL ESTERS ISOPROPYL MYRISTATE PROPYLENE GLYCOL QUATERNIUM-80 PARFUM / FRAGRANCE POLYSORBATE 20 ISOPROPYL ALCOHOL PHENOXYETHANOL POLYQUATERNIUM-37 PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE TOCOPHERYL ACETATE ETHYLHEXYL METHOXYCINNAMATE BUTYLENE GLYCOL LINALOOL CHLORHEXIDINE DIHYDROCHLORIDE CITRIC ACID PPG-1 TRIDECETH-6 HEXYL CINNAMAL HYDROXYCITRONELLAL ACRYLATES COPOLYMER SORBITAN OLEATE IRIS FLORENTINA ROOT EXTRACT CALENDULA OFFICINALIS FLOWER EXTRACT CI 60730 / EXT. VIOLET 2 CI 17200 / RED 33 BHT FIL CODE D198992/1