Loma Violet Shampoo for Blonde & Gray Hair, 33.8 fl oz — Blue-Violet Pigment, Sulfate-Free

Loma Hair Care Violet Shampoo is a blue-violet pigmented shampoo formulated to neutralize brassiness and refresh blonde, silver, and grey tones while delivering gentle, sulfate- and paraben-free cleansing.

Engineered for color-correcting between salon visits, this 33.8 fl oz Loma shampoo uses true blue-violet pigments to deposit subtle tone-balancing color as you wash. The formula focuses on reducing warm or yellow undertones in light, color-treated, or naturally grey hair without over-drying, and it arrives in a generous professional-size bottle ideal for regular use at home or in the salon.

How does Loma Violet Shampoo control brassiness without harsh stripping?

The shampoo deposits controlled amounts of blue-violet pigment that counteract yellow and orange tones, restoring cooler, crisper highlights. Its sulfate-free surfactants cleanse hair and scalp without aggressively removing the hair’s natural oils or color treatments.

• True blue-violet pigment for targeted neutralizing
• Sulfate- and sodium chloride-free cleansing to protect color
• Paraben- and gluten-free formulation for gentler care
• Large 33.8 fl oz size for frequent or salon-style use

How often should I use this violet shampoo for best results?

Frequency depends on your hair’s porosity, natural tone, and how quickly warm tones return. Start with once per week and adjust: use more often for persistent brassiness, or alternate with a gentle shampoo to avoid over-depositing pigment.

• Begin with weekly washes to evaluate toning effect
• Increase to 2–3 times weekly for stronger neutralizing
• Alternate with a moisturizing shampoo to maintain softness
• Rinse thoroughly if pigment builds up or tones too cool

Will this shampoo fit into my color-care routine and how do I apply it?

Yes — it integrates easily with color-safe routines. Apply to wet hair, lather, leave on for a short period to deposit pigment (time based on desired intensity), then rinse; follow with a conditioner to restore moisture and softness.

• Apply to wet hair and emulsify to create lather
• Leave on for 1–5 minutes depending on desired toning
• Rinse thoroughly and follow with conditioner
• Patch-test first on a small strand if uncertain about intensity

What other benefits or product qualities should I expect?

Beyond toning, the shampoo is crafted without common irritants and supports healthy-feeling hair. The formula is designed to be safe for color-treated hair and provides a professional-size option that reduces the need for frequent repurchase.

• Free from sulfates, parabens, gluten, and sodium chloride
• Large 33.8 fl oz bottle suited to frequent users or salons
• Gentle cleansing preserves hair texture and manageability
• Subtle scent profile (vanilla bean/blood orange) for a pleasant wash

Who this is for: Loma Hair Care Violet Shampoo is suited to anyone with blonde, highlighted, silver, or grey hair who wants a dependable, color-safe product to reduce brassiness and refresh cool tones between salon appointments. It also fits stylists and frequent washers who prefer a larger-format bottle and a formulation free of sulfates, parabens, and gluten. If you want a controlled blue-violet deposit without harsh detergents, this shampoo offers a practical at-home toning step to maintain luminous, cool-toned hair.

Ingredients

aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.