Loma Violet Shampoo for Blonde & Gray Hair, 12 fl oz — Vanilla Bean/Blood Orange, Sulfate-Free Color-Depositing

Loma Hair Care Violet Shampoo is a blue-violet pigmented cleansing formula that subtly neutralizes brassiness while gently cleansing blonde and grey hair.

This salon-quality shampoo uses true blue-violet pigments and a nourishing Aloemoist Complex to refresh cool tones without over-depositing color. The formula is free from parabens, gluten, sulfates and sodium chloride, and is scented with a warm vanilla bean and bright blood orange aromatherapy blend. It was created to give lighter hair a controlled tone boost while supporting hair softness and manageability after washing.

How does this shampoo reduce unwanted brassy tones?

The product contains true blue-violet pigments that temporarily deposit color onto the hair surface to counteract yellow and warm undertones in blonde, highlighted, or grey hair. The toning effect is gradual and adjustable depending on frequency of use, helping to maintain cooler shades between salon visits.

• Blue-violet pigment formulated for light and grey hair
• Deposits color with each application for progressive toning
• Non-sulfate cleansing preserves existing color and shine

Will this shampoo dry out my hair?

No — the shampoo is formulated with an Aloemoist Complex that helps hydrate and smooth hair during cleansing. Because it is sulfate-free and lacks sodium chloride, it avoids harsh stripping and helps retain moisture and softness.

• Aloemoist Complex supports hydration and detangling
• Free of sulfates and sodium chloride to minimize moisture loss
• Gentle surfactants cleanse without roughening cuticles

How often should I use it to maintain cool tones?

Frequency varies by hair porosity and starting color: many users choose once to twice weekly as a maintenance shampoo, increasing use for warmer or heavily brassy hair. Start with a single application and adjust based on the toning result you see.

• Begin with once per week and evaluate results
• Use more often for stronger toning needs or less porous hair
• Rinse well and follow with conditioner as needed

What does it smell like and what ingredients support hair health?

The scent blends warm vanilla bean with bright blood orange for a balanced aromatherapy lift during shower use. Key formulation notes include the Aloemoist Complex for moisture and the absence of parabens and gluten, aligning with gentler haircare preferences.

• Vanilla bean and blood orange fragrance for a pleasant shower experience
• Paraben-free, gluten-free, sulfate-free formulation
• Designed to deposit color while providing conditioning benefits

Who is this for: Loma Hair Care Violet Shampoo is designed for people with blonde, highlighted, silver, or grey hair who want controlled, gradual neutralization of warmth without harsh detergents. It’s also suitable for anyone seeking a gentler, scent-forward cleansing option that supports softness and manageability while refreshing cool tones between color services.

Ingredients

aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.