Loma Violet Shampoo & Conditioner Duo for Blonde and Gray Hair, 12 fl oz Each — Toner & Hydrating Color Care

Loma Violet Shampoo and Conditioner Duo is a pigmented toning set that neutralizes yellow and brassy tones while enhancing blonde and gray hair.

Bring cooler, cleaner-looking blonde and gray tones to your at-home routine with this paired shampoo and conditioner. Each 12 fl oz bottle contains blue-violet pigments formulated to counteract warm brassiness from environmental exposure, mineral buildup, or fading color. Both formulas are free of parabens, sulfates, gluten, and sodium chloride, making them suitable for color-treated and sensitive hair routines when used as directed.

How do these violet products reduce yellow or brassy tones?

The blue-violet pigments in both the shampoo and conditioner deposit temporary color molecules that visually neutralize unwanted warm tones. Use them regularly or as a corrective treatment to maintain cooler shades between salon visits without permanent color change.

• Shampoo cleanses while adding toning pigment to lift brassiness.
• Conditioner deposits pigment and hydrates to smooth and enhance tone.
• Works on natural, highlighted, bleached, and gray hair types.
• Rinses out gradually — effects are refreshable with repeated use.

How should I use the Loma Violet Duo in my routine?

Use the violet shampoo to cleanse and lay down initial toning pigment, then follow with the conditioner to refresh tone and add moisture. Frequency depends on how warm your hair appears: once or twice weekly for maintenance, or more often for stronger toning needs.

• Apply shampoo to wet hair, lather, leave 1–3 minutes for mild toning.
• Rinse and apply conditioner, leave 1–5 minutes depending on desired intensity.
• Use gloves or towel protection to avoid staining porous fabrics or hands.
• Adjust timing based on hair porosity and current brassiness level.

Will this duo work on all shades of blonde and gray?

These formulas are designed for a wide range of blonde and gray tones, from ash and platinum to warm natural blondes and silver grays. Results vary by hair porosity, previous color treatments, and how long pigment is left on; always start with a shorter application to gauge effect.

• Best suited for light to medium blonde, highlighted, bleached, and gray hair.
• Not permanent — ideal for periodic toning and maintenance.
• May require fewer or shorter applications on low-porosity hair.
• Perform a strand test if unsure about intensity or staining risk.

What else should I know about the ingredients and safety?

Loma emphasizes gentle cleansing and conditioning: these products are free of parabens, sulfates, gluten, and sodium chloride. They use direct dye pigments for temporary toning rather than oxidative color, so they don’t permanently alter your hair’s base color when used as directed.

• Paraben- and sulfate-free for gentler daily use.
• Sodium chloride-free to protect moisture balance and color longevity.
• Contains direct pigments — temporary, rinse-out toning action.
• Follow manufacturer guidance and patch-test if you have sensitivities.

Who is this for: The Loma Violet Shampoo and Conditioner Duo is ideal for people with blonde, highlighted, bleached, or gray hair who want a convenient at-home toning solution. It suits those seeking gentler, sulfate- and paraben-free formulas to reduce brassiness and refresh cool tones between salon visits, while maintaining hydration and manageability.

Ingredients

Violet Shampoo: aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99. Violet Conditioner: Ingredients: aloe barbadensis leaf juice*, cetearyl alcohol, diheptyl succinate, behentrimonium methosulfate, cyclohexasiloxane, propanediol, persea gratissima (avocado) oil, creatine, panthenol, tocopherol*, hydrolyzed adansonia digitata (baobab) seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, thuja occidentalis (cedar) leaf oil, rosmarinus officinalis (rosemary) leaf oil, litsea cubeba (may chang) fruit oil, eucalyptus globulus leaf oil, lavandula (lavender) hybrida oil, citrus limon (lemon) peel oil, juniperus communis (juniper) fruit oil, cymbopogon nardus (citronella) oil, dimethiconol, quaternium-87, cetrimonium chloride, capryloyl glycerin/sebacic acid copolymer, glycerin*, cyclopentasiloxane, benzyl alcohol, triethoxycaprylylsilane, chlorphenesin, sodium benzoate, potassium sorbate, limonene, citral, linalool, mica, titanium dioxide (ci 77891), ext. violet 2 (ci 60730), basic blue 99, basic red 76.