Loma Nourishing Shampoo 33 oz Liter – Sulfate-Free, Hydrating Aloe Complex for Color & Keratin-Treated Hair

Loma Nourishing Shampoo (33 fl oz) is a sulfate- and paraben-free, dermatologically gentle cleanser formulated with organic extracts and an aloe moisture complex to restore softness and shine.

This large-liter bottle of Loma shampoo blends skin-care inspired surfactants with an aromatic cranberry and pear scent to cleanse without stripping natural oils. The formula emphasizes hydration and protection for dry, chemically treated, or color-treated hair while remaining free of sulfates, sodium chloride, parabens and gluten. It’s made in the USA and designed to work safely with keratin-treated hair and hairpieces.

How does this shampoo protect moisture and shine?

Loma uses an aloe-derived moisture complex and carefully chosen organic ingredients to support hair’s natural hydration barrier. Rather than relying on harsh foaming sulfates, it uses milder cleansers that remove buildup but leave conditioning agents behind to maintain softness and light-reflecting shine.

• Aloe moist complex to help retain moisture along the hair shaft
• Skin-care based surfactants that cleanse gently
• Organic extracts selected to smooth cuticles and boost luster
• Free from sulfates and sodium chloride to reduce drying

Will it work on color-treated, keratin, or chemically processed hair?

Yes — the formulation is safe for color-treated and keratin-straightened hair because it avoids aggressive detergents that can strip treatments. The gentle cleansing system helps preserve treatment longevity while supporting hair health and manageability.

• Sulfate-free to minimize color fade and treatment degradation
• Safe for keratin-treated hair and wig/hairpiece use
• Designed for chemically processed textures that need extra care

What does it smell like and how intense is the fragrance?

The scent profile blends bright cranberry with soft pear notes for a fresh, fruity aromatherapy effect. Fragrance is noticeable but formulated to complement the cleansing experience without overwhelming, making it suitable for daily use.

• Cranberry top notes offer a crisp, uplifting aroma
• Pear adds a mellow, balanced sweetness
• Suitable for those who prefer light-to-moderate scented hair care

How do I use this 33-ounce bottle most effectively?

Dispense a small amount into wet hair and massage into scalp and lengths, then rinse thoroughly; repeat if needed for heavy buildup. Because the bottle is a liter size, it’s ideal for households, salon use, or anyone who prefers fewer repurchases.

• Apply to wet hair, massage scalp, rinse; repeat for extra cleanse
• Pair with a nourishing conditioner for best moisture retention
• Large 33 oz size reduces frequency of buying and is cost-effective

Who this is for: Loma Nourishing Shampoo 33 oz is aimed at people with dry, thirsty, color-treated, chemically processed or keratin-treated hair who want a milder, skin-care inspired cleanser in a generous size. It’s also a smart choice for salons, multi-person households, and anyone seeking sulfate- and paraben-free hair care with a fresh cranberry and pear fragrance. If you prefer gentle cleansing that prioritizes moisture and shine without harsh detergents, this bottle delivers salon-quality care in a convenient liter format.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic