Loma Nourishing Shampoo 12 oz — sulfate- and paraben-free for dry, color‑treated hair with creatine & olive oil

Loma Nourishing Shampoo is a sulfate- and paraben-free cleansing formula that restores moisture and tensile strength to dry, color-treated, and chemically processed hair.

Designed for hair that needs gentle, restorative care, this 12-ounce shampoo combines creatine and olive oil with skin-care inspired cleansers and a cranberry-pear aromatherapy lift. The result is a creamy lather that cleans without stripping, helps rebuild internal hair strength, and leaves hair feeling softer and more manageable. Loma’s formula avoids sulfates, parabens, gluten, and sodium chloride, making it safe for keratin-treated hair and hairpieces while still delivering salon-grade performance.

How does Loma Nourishing Shampoo strengthen chemically treated and color hair?

The shampoo includes a high concentration of creatine to improve internal tensile strength, especially for hair altered by coloring, bleaching, or highlighting. Creatine supports the hair structure from within while olive oil supplies surface nourishment to reduce frizz and increase sheen.

• Contains creatine for internal reinforcement of hair fiber.
• Olive oil provides instant hydration and surface smoothing.
• Safe for colored, foiled, bleached, and highlighted hair.

Will this shampoo work for dry, thirsty, or over-processed hair?

Yes — the formulation targets dryness with moisturizing ingredients and mild, skin-friendly cleansers that remove buildup without over-drying. Regular use helps hair feel softer and more pliable while reducing the brittle texture common after chemical services.

• Hydrating base reduces straw-like texture in damaged hair.
• Balanced cleansing prevents excess moisture loss during wash.
• Suitable as the first step in a repair-focused routine with leave-in or conditioning follow-ups.

Is Loma Nourishing Shampoo safe for keratin-treated hair and hairpieces?

The product is formulated without sulfates and sodium chloride, two ingredients that can prematurely strip keratin treatments or damage bonded hairpieces. Its gentle, sulfate-free surfactants help preserve smoothing treatments and any applied hair structures.

• Sulfate- and sodium-chloride-free for treatment longevity.
• Gentle enough for wigs, extensions, and keratin-smoothing care.
• Helps maintain color vibrancy and treatment results between salon visits.

What sensory experience and scent should I expect in the shower?

Loma pairs functional benefits with a light aromatherapy blend of cranberry and pear, delivering a fresh, subtly fruity scent without overpowering. The shampoo produces a creamy, luxurious lather that rinses clean while leaving a faint, pleasant fragrance on hair.

• Cranberry-pear aroma for a refreshing wash experience.
• Creamy lather that spreads easily and rinses thoroughly.
• Leaves a subtle fragrance, not a heavy perfumed residue.

Who is this for? Loma Nourishing Shampoo is aimed at anyone with dry, thirsty, color-treated, highlighted, bleached, or chemically processed hair who wants a restorative, gentle wash. It's a strong choice for clients seeking salon-grade ingredients (creatine and olive oil) without sulfates or parabens, and for people who wear keratin treatments or hairpieces and need a safe cleansing option. Use it as the daily or weekly cleansing step in routines focused on rebuilding strength, managing frizz, and maintaining color and treatment results.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic