Loma Moisturizing Shampoo 33.8 oz (Liter) — Sulfate-Free, Color-Safe Hydration for Dry Hair

Loma Moisturizing Shampoo is a gentle, hydrating cleanser formulated to restore moisture to normal-to-dry hair while remaining color-safe and free of sulfates, parabens, and gluten.

This 33.8 ounce (liter) salon-sized bottle of Loma Moisturizing Shampoo delivers a creamy lather that cleans without stripping natural oils. Made in the USA and packaged with an e-commerce authenticity code, the formula is designed for everyday use on all hair types but especially benefits hair that needs extra hydration. The product aligns with modern ingredient preferences by excluding sulfates, parabens, sodium chloride, and gluten, offering a milder alternative for color-treated and chemically processed hair.

How does Loma Moisturizing Shampoo add moisture without weighing hair down?

The shampoo combines humectant-rich cleansing agents with lightweight conditioning components so strands feel soft, not heavy. It removes surface buildup and impurities while leaving a manageable, touchable finish that supports styling and body.

• Restores moisture to dry hair without silicone buildup
• Lightweight conditioning keeps volume intact
• Compatible with regular styling and blow-drying

Is this shampoo safe for colored or chemically treated hair?

Yes — the formula is labeled color safe and avoids harsh sulfates that can accelerate color fade. It gently cleanses while helping preserve salon color and minimizing brassiness when used with color-protecting routines.

• No sulfates to strip pigments
• Free of parabens and sodium chloride to reduce stress on treated hair
• Pairs well with Loma color-care conditioners and treatments

What makes Loma’s ingredient profile better for sensitive scalps?

Loma removes common irritants from the formula—such as parabens, gluten, sodium chloride, and sulfate surfactants—that can aggravate sensitive skin. The milder cleansing system reduces the chance of dryness and tightness after washing.

• Paraben- and gluten-free to limit allergen exposure
• Sulfate-free surfactants for gentler cleansing
• Manufactured in the USA under quality controls

How should I use this liter bottle to get the best results?

Apply a palm-sized amount to wet hair, working into a rich lather from roots to ends, then rinse thoroughly. For extra hydration, follow with a moisturizing conditioner and occasional deep-conditioning mask; adjust quantity based on hair thickness and length.

• Use daily or as needed for clean, hydrated hair
• Increase dosage for very thick or long hair
• Store in a cool, dry place and use the e-commerce authenticity code to verify product

Who is this for: Loma Moisturizing Shampoo 33.8 oz is aimed at anyone seeking a hydrating, everyday cleanser—especially people with normal, dry, or color-treated hair who prefer products without sulfates, parabens, sodium chloride, or gluten. It also suits salons and households that want a larger, value-size bottle for regular use while maintaining a milder ingredient profile.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic