Loma Moisturizing Shampoo 12 oz — Hydrating, Sulfate-Free Formula for Color-Treated & Dry Hair

Loma Moisturizing Shampoo 12 Ounce is a hydrating, sulfate- and parabens-free shampoo formulated to replenish and maintain hair's natural moisture for silky, shiny strands.

This gentle moisturizing shampoo uses an Aloe Moist Complex and certified organic ingredients to balance moisture, reduce dryness, and enhance natural shine without harsh sulfates or sodium chloride. It’s crafted for everyday use on all hair types but is especially suited to normal-to-dry and color-treated hair. The scent blends mango, orange, and tangerine for a fresh aromatherapy boost during cleansing.

How does this shampoo restore moisture without weighing hair down?

Loma Moisturizing Shampoo combines lightweight emollients and hydrating botanicals to replenish moisture while maintaining bounce and movement. The formula avoids heavy silicones, so hair stays soft and manageable without feeling greasy.

• Contains Aloe Moist Complex to attract and retain moisture.
• Certified organic extracts support hair surface hydration and sheen.
• Sulfate-free cleansing protects natural oils and color-treated strands.
• Lightweight conditioning agents prevent buildup or flattening.

Will this work on color-treated or chemically processed hair?

Yes—its gentle, sodium-chloride-free and sulfate-free formula is formulated to be safe for color-treated and foiled hair. It helps preserve color vibrancy while delivering necessary moisture to processed strands.

• No sulfates that can strip salon color and gloss.
• Sodium chloride-free to reduce color fade from salt-based formulas.
• Hydrating botanicals to soothe and protect chemically treated cuticles.

How does it address a dry scalp and everyday scalp comfort?

The aloe-rich complex calms and hydrates the scalp surface, making this shampoo a good option for those experiencing dryness or mild tightness. Regular use helps maintain a balanced scalp environment without harsh detergents that can exacerbate dryness.

• Aloe and organic botanical extracts soothe and moisturize the scalp.
• Free from parabens and gluten to reduce irritant exposure.
• Mild cleansing removes impurities without stripping protective oils.

What sensory experience and scent can I expect during use?

The shampoo foams gently and rinses clean, leaving hair feeling soft and light rather than coated. The fragrance combines mango, orange, and tangerine notes for a bright, uplifting aromatherapy effect that lingers subtly after rinsing.

• Citrus-mango scent for a refreshing shower experience.
• Creates a creamy lather that rinses without residue.
• Leaves hair with noticeable shine and smoothness post-wash.

Who is this for: Loma Moisturizing Shampoo 12 Ounce is designed for shoppers who want a daily-use hydrating shampoo that supports normal to dry hair, including color-treated and chemically processed hair. It suits people seeking sulfate- and sodium-chloride-free cleansing, those with sensitive scalps who prefer certified organic ingredients, and anyone who appreciates a light citrus-mango fragrance. Use alongside a matching conditioner or leave-in treatment to optimize softness and shine, and choose it when you want moisture restoration without heavy buildup or loss of hair movement.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic