Loma Forming Paste 3 oz — Clay-Based Styling Paste, Strong Matte Hold & Flexible Control

Loma Forming Paste is a clay-based styling paste that sculpts, molds, and defines hair with strong hold and a natural matte finish.

Designed for all hair types, this 3-ounce paste blends clay texture with flexible control so you can shape effortless styles that stay put without looking glossy. Infused with a fresh mango and orange aromatherapy, Loma's formula is free from parabens, sulfates, gluten, and sodium chloride—crafted to give textured control while being gentle on hair and scalp.

How will Loma Forming Paste change my daily styling routine?

Apply a small to medium amount to damp hair for a softer, reworkable hold, or rub into dry hair for stronger, long-lasting definition. The clay-rich formula adds grip and separation so styles keep their shape throughout the day without flaking.

• Use on damp hair for pliable, touchable styles
• Apply to dry hair to lock in structure and texture
• Works on short, medium, and longer hair lengths
• Matte finish keeps looks natural and modern

What results can I expect for different hair types?

Fine hair benefits from added texture and volume without weighing strands down, while thicker hair gains control and separation for sculpted looks. Curly or wavy hair can use the paste to define individual pieces and reduce frizz for a more polished matte appearance.

• Fine: lightweight texture and lift
• Medium: enhanced shape and hold
• Thick/coarse: manageability and definition
• Curly/wavy: piece definition and reduced frizz

How do I apply and remove the paste for best results?

Warm a pea- to dime-sized amount between palms until creamy, then work through roots to ends, building more product as needed. To remove, shampoo normally—Loma's sulfate-free cleansing formulas help lift the clay without stripping natural moisture.

• Warm in hands for even distribution
• Layer small amounts to avoid buildup
• Style with fingers, comb, or brush for varied finishes
• Wash out with regular shampoo; no harsh stripping

What makes Loma Forming Paste a clean-choice styling product?

Formulated without parabens, gluten, sulfates, or sodium chloride, the paste focuses on essential styling ingredients and aromatherapeutic natural scents. Made in the USA, it pairs performance with a cleaner ingredient profile suited for daily use.

• Paraben- and gluten-free for gentler wear
• Sulfate-free cleansing compatibility
• Sodium chloride-free for color and moisture protection
• Mango and orange aromatherapy for a fresh scent

Who is this for? Loma Forming Paste is ideal for anyone who wants strong, matte hold and precise control without shine—whether you’re creating textured, tousled looks or crisp, sculpted styles. It’s a versatile pick for people seeking a cleaner cosmetic profile and dependable day-long shaping in a travel-friendly 3-ounce jar.

Ingredients

aloe barbadensis leaf juice*, water (aqua) (eau), polyhydroxystearic acid, cetearyl alcohol, pvp, beeswax (cera alba) (cire d'abeille), tribehenin, c32-36 isoalkyl stearate, glycerin*, caprylic/capric triglyceride, ceteareth-25, stearyl behenate, glycereth-7 cocoate, panthenol, tocopherol, carthamus tinctorius (safflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, kaolin, petrolatum, polyglyceryl-3 stearate, acrylates/c10-30 alkyl acrylate crosspolymer, polysorbate 60, aminomethyl propanol, c12-15 alkyl benzoate, sodium phytate, propanediol, hydroxyacetophenone, chlorphenesin, fragrance (parfum), benzyl benzoate, linalool. *Certified Organic