Loma Daily Shampoo 33 oz / 1L — Color-Safe Clarifying Formula, Sulfate & Paraben-Free

Loma Daily Shampoo is a clarifying, sulfate- and paraben-free liter shampoo formulated to gently cleanse, restore moisture balance, and add shine to fine-to-normal and all hair types.

Made in the USA with certified organic extracts and a citrus aromatherapy blend, this 33-ounce bottle delivers everyday cleansing without stripping color or leaving residue. The lightweight formula focuses on removing buildup while supporting natural moisture, making it suitable for frequent use and for hair that needs clearer, bouncier results.

How does this shampoo cleanse without drying hair out?

The formula avoids harsh sulfates and sodium chloride, relying on milder surfactants and botanical ingredients to lift oils and styling residues. That means effective clarification with less risk of leaving hair brittle or frizzy.

• Mild, non-stripping cleansing agents for daily use
• Botanical extracts that help retain moisture
• Removes product buildup and impurities while preserving softness

Will it work on color-treated hair and different textures?

Yes — the shampoo was designed to be safe on color-treated hair and compatible across textures. It’s particularly effective for fine to normal hair because it clarifies without weighing strands down, but it also suits curly, straight, and wavy hair when used appropriately.

• Color-safe formulation to maintain vibrancy
• Lightweight finish preserves natural movement
• Gentle enough for daily or frequent washing routines

What scents and sensory benefits can I expect?

The blend emphasizes bright citrus notes that refresh the scalp and lift the senses during cleansing. The aromatherapy combination is crafted to feel invigorating without being overpowering, leaving a subtle citrus finish on the hair.

• Tangerine, orange, and grapefruit top notes for an uplifting scent
• Clean, fresh aroma that pairs well with styling products
• Non-irritating fragrance concentration for scalp comfort

How does this product support hair health over time?

Regular use helps maintain a balanced scalp environment and reduces buildup that can dull shine or weigh hair down. By combining clarifying action with organic-derived moisturizers, it helps hair look more vibrant while supporting manageable texture.

• Helps protect the hair’s natural moisture balance
• Promotes shinier, more resilient-looking strands
• Free from gluten, parabens, and sulfates for gentler long-term care

Who is this for? Loma Daily Shampoo is aimed at anyone seeking a dependable everyday cleanser that clarifies without stripping—especially people with fine to normal hair, those who wash often, and anyone who wants a color-safe, sulfate-free option. It’s also a good pick for users who prefer botanical ingredients and a bright citrus scent in a professional-size 33-ounce (liter) bottle.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic