Loma Daily Shampoo 12 oz Clear Formula — Sulfate-Free, Color-Safe Daily Cleanser for Shine

Loma Daily Shampoo 12 Ounce is a gentle, sulfate- and paraben-free cleanser that maintains moisture balance while leaving hair shiny and color-safe.

Loma Daily Shampoo uses certified organic extracts and a mild surfactant system to cleanse hair and scalp without stripping natural oils. This clear formula is free from sulfates, parabens, gluten and sodium chloride, and is crafted in the USA with an e-commerce authenticity code. It’s designed for routine use when you want dependable cleaning, enhanced shine, and minimal irritation for most hair types.

How does Loma Daily Shampoo protect color-treated hair?

The formula is described as color-safe, meaning it avoids harsh detergents known to fade hair dye. By relying on gentle cleansers and moisture-supporting ingredients, it helps hair retain vibrancy between color appointments.

• Free of sulfates and sodium chloride that can accelerate color loss
• Mild cleansing action reduces the need for frequent re-dyeing
• Ingredients support the hair’s natural moisture, promoting gloss
• Clear formulation rinses clean without residue buildup

Will Loma Daily Shampoo work for daily use and sensitive scalps?

This shampoo is formulated specifically for regular washing: it cleans without over-drying, making it a practical choice for daily or frequent use. The absence of common irritants like sulfates, parabens and gluten lowers the risk of scalp irritation for many users, though individual sensitivities vary.

• Gentle surfactants suitable for frequent cleansing
• Paraben- and gluten-free to reduce potential irritants
• No sodium chloride, minimizing stinging or tightness
• Clear rinse helps avoid product residue on the scalp

What tangible benefits can I expect after using this shampoo?

Regular use aims to leave hair feeling clean, softer to the touch, and visibly shinier without weighing strands down. The selected organic ingredients focus on restoring moisture balance rather than aggressively stripping natural oils.

• Cleaner, fresher-feeling hair and scalp
• Improved shine from moisture-balanced hair fibers
• Lightweight finish that avoids buildup
• Compatibility with color-treated and chemically processed hair

How does Loma Daily Shampoo fit into a hair-care routine?

Use as your primary daily cleanser or alternate with a more intensive treatment shampoo when needed. Pairing with a Loma conditioner or a targeted mask will help maintain softness and manageability for smoother styling days.

• Apply to wet hair, lather, then rinse thoroughly for best results
• For added hydration, follow with a complementary conditioner
• Use alone for lighter cleansing or alternate with treatments
• Safe for most color and chemical treatments when used as directed

Who is this for: Loma Daily Shampoo 12 Ounce is ideal for people seeking a reliable, everyday cleanser that respects natural moisture and protects color. It suits those who prefer formulas free from sulfates, parabens and gluten, anyone with a sensitive scalp looking for milder ingredients, and shoppers who value a U.S.-made product with authenticity verification. If you want a straightforward, clear shampoo that cleans effectively while supporting shine and manageability, this Loma formulation is a practical choice.

Key features:

• A simple cleansing shampoo
• Color safe
• No sulfates, parabens or gluten
• Made in USA
• 100% authentic with e-commerce authenticity code

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic