L'OCCITANE Aromachologie Volume & Strength Shampoo — 16.9 fl oz, Silicone-Free with Vegetal Keratin

L'OCCITANE Aromachologie Volume & Strength Shampoo is a silicone-free formula that fortifies fragile, fine hair while delivering visible fullness and an invigorating aromatic blend.

This shampoo is crafted to work on the hair fiber itself, providing more body and resilience without weighing strands down. A targeted combination of five essential oils—Rosemary from Provence, Lemon, Juniper, Ylang-Ylang and Cedar—adds an uplifting scent profile while vegetal keratin, a plant-derived protein, helps reinforce and thicken hair. The result is hair that appears denser, feels stronger and resists breakage better when used as part of the Volume & Strength routine.

How does this shampoo create more volume for fine hair?

The formula focuses on increasing the hair fiber’s substance rather than coating it with silicones, so each strand gains more visible thickness. Vegetal keratin bonds to weakened areas of the hair to improve structure and fullness. Regular use in the matching routine enhances the volumizing effect.

• Silicone-free lift that avoids weighing hair down
• Vegetal keratin strengthens and adds diameter to strands
• Essential oils provide a refreshing, non-greasy scent

Will this shampoo help reduce breakage and hair fall due to fragility?

The shampoo targets hair fragility by reinforcing the fiber so strands resist snapping during styling and detangling. Instrumental testing of the full Volume & Strength regimen shows improved resistance compared to untreated hair. While individual results vary, users notice stronger-feeling hair after continued use.

• Strengthening action from plant-derived protein
• Gentle cleansing that preserves hair’s natural texture
• Designed to be part of a routine for best results

What does the Aromachologie scent add to the hair care experience?

The aromatic blend balances fresh, herbal and floral notes for an uplifting shower routine. Rosemary and lemon offer an energizing top note, while ylang-ylang and cedar contribute warmth and depth. The scent helps make daily care feel more restorative without overpowering.

• Rosemary (Provence) for herbal freshness
• Lemon and juniper for bright, clean highlights
• Ylang-ylang and cedar for a rounded, aromatic base

How should I use it to get the best results?

Apply to wet hair, lather gently and rinse thoroughly; repeat if desired. For optimal strengthening and volumizing results, use alongside the matching conditioner and strengthening scalp serum from the Volume & Strength range. Consistent use over time delivers the most noticeable changes in texture and resistance.

• Wet hair, massage shampoo into scalp and through lengths
• Rinse fully; follow with Volume & Strength conditioner
• Complete the routine with the strengthening scalp serum for maximum effect

Who is this for: This shampoo is designed for people with fine, fragile or thinning-prone hair who want a lightweight, silicone-free product that increases visible thickness and strengthens strands. It's suitable for those seeking a sensory, aromatherapy-influenced cleansing experience and for anyone who prefers formulas with plant-derived proteins and essential oils. Avoid if you need heavy hydrating or smoothing agents; instead, choose this when volume and fiber reinforcement are priorities.

Ingredients

AQUA/WATER - SODIUM LAURETH SULFATE - COCO-GLUCOSIDE - COCO-BETAINE - ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL - CITRUS LIMON (LEMON) PEEL OIL - JUNIPERUS COMMUNIS FRUIT OIL - CANANGA ODORATA FLOWER OIL - JUNIPERUS VIRGINIANA OIL - HYDROLYZED VEGETABLE PROTEIN - HYDROGENATED VEGETABLE GLYCERIDES CITRATE - SODIUM CHLORIDE - CITRIC ACID - GLYCERYL OLEATE - POLYQUATERNIUM-10 - SODIUM ACETATE - ISOPROPYL ALCOHOL - TOCOPHEROL - LECITHIN - ASCORBYL PALMITATE - SODIUM BENZOATE - PARFUM/FRAGRANCE - LIMONENE - LINALOOL - CITRONELLOL