Layrite Cement Clay styling clay, 1-count pack — extremely high hold, matte finish

Layrite Cement Clay is a water-based, extremely high-hold matte styling clay that sculpts, thickens, and defines hair while washing out easily with water.

Designed by barbers for barbers, Layrite Cement Clay gives textured, long-lasting structure without stiffness or flaky residue. Warm a small amount between your palms and work through hair for separation, frizz control, and a tactile, natural-looking finish. Use on damp hair for a softer, flexible look or on dry hair for maximum control and shape retention throughout the day.

How will this product handle thick or unruly hair?

Cement Clay delivers the concentrated grip needed to bind strands together and add perceived thickness, making unruly or heavy hair more manageable. The formula provides substantial hold without coating hair in a greasy film, and it maintains texture rather than flattening volume.

• Extremely high hold to keep styles intact all day
• Matte finish that avoids a weighed-down appearance
• Water-based base rinses out cleanly with water
• Works on coarse, thick, or layered hair types

Can I restyle my hair during the day if I need to?

Yes — Cement Clay is re-workable so you can reshape or refresh your style without adding more product or shampooing. Its pliable texture responds to finger styling and light rework, letting you alter separation and direction while retaining hold.

• Re-workable formulation lets you tweak styles on the go
• No water required to reshape small sections
• Holds structure after touch-ups, so style remains consistent

What finish and look can I expect after application?

The result is a clean, matte appearance that emphasizes texture and separation rather than shine. Cement Clay thickens individual strands for fuller-looking hair, and it controls frizz so styles read crisp in photos and in person.

• Clean matte finish ideal for modern, textured looks
• Separates and defines without flaky residue
• Best for short to medium lengths seeking strong definition

How should I apply Layrite Cement Clay for best results?

Warm a small pea-to-nickel sized amount between dry palms until pliable, then distribute evenly through hair starting at the back and working forward. Less is better at first — add more if you need greater hold or coverage. For a more natural, softer hold, apply to towel-dried hair; for maximum control, apply to dry hair.

• Warm product between palms before applying
• Start with a small amount and build as needed
• Apply to damp hair for flexible hold, dry hair for strongest hold

Who is this for: Layrite Cement Clay is aimed at anyone who wants a bold, textured hairstyle with strong, all-day hold and a matte finish — especially men and barbers who prefer a touchable, reworkable product that washes out easily. It suits short to medium lengths, thicker hair types, and anyone who styles with their hands for separation and natural texture rather than glossy shine.

Ingredients

Water/Aqua/Eau, Lanolin Wax, Petrolatum, VP/VA Copolymer, Beeswax/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2 , Cetearyl Alcohol, Ozokerite/Microcrystalline Wax/Cera, Alcohol Denat., Ceteareth-20, Vinyl Caprolactam/VP/Dimethylaminoethyl, Methyl Gluceth-20, Propylene Glycol, Fragrance/Parfum, PEG-40 Hydrogenated Castor Oil, PPG-3 Benzyl Ether Myristate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Tridecyl Trimellitate, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Hydroxyacetophenone, Red 40/CI 16035, Blue 1/CI 42090, Coumarin