LAURA GELLER NEW YORK serum foundation SPF 50+ for mature skin — 05 Sand, buildable light-to-medium coverage & niacinamide

This foundation merges coverage, sun protection, and nourishing actives into a single step so you can simplify your morning routine. The formula combines niacinamide plus vitamins B5 and E with antioxidant oils in a silky, serum-like base that blends easily for a natural, radiant finish. It provides buildable light-to-medium coverage while delivering broad spectrum UVA/UVB defense so protection and polish happen at once.

How does this foundation protect my skin while still looking natural?

The product contains SPF 50+ to help shield skin from both UVA and UVB rays, reducing the need for a separate sunscreen application under makeup. Its lightweight serum texture layers evenly, allowing a natural, skin-like finish rather than a heavy or matte mask. Because it includes antioxidants and vitamins, it supports skin health while offering cosmetic coverage.

• Broad spectrum SPF 50+ built into the foundation
• Weightless serum base for seamless blending
• Antioxidant oils (sunflower, rosehip, grape seed) for hydration and glow

Will this foundation emphasize fine lines or work for mature skin?

This formula is created specifically for women 40+ and sensitive skin types, with hydrating ingredients that help avoid settling into creases. It’s fragrance-free and designed not to cake or cling to textured areas, so the finish stays smooth throughout wear. The buildable coverage means you can use a light layer for minimal coverage or add product to conceal more where needed.

• Niacinamide brightens and helps even skin tone
• Vitamin B5 supports softness and plumpness
• Non-caking, never settles into fine lines

How much coverage and finish can I expect from shade 05 Sand?

Shade 05 Sand delivers light-to-medium, buildable coverage that blurs imperfections while maintaining a natural, luminous look. The serum-like consistency gives a subtle radiance rather than a matte or flat appearance, making it suitable for everyday wear or layered with concealer where extra coverage is desired. It blends well with tools or fingertips for customizable intensity.

• Buildable light-to-medium coverage
• Radiant, skin-like finish that complements mature skin
• Works with fingertips, brush, or sponge for tailored coverage

How does the skincare portion of the foundation support long-term skin appearance?

The active blend focuses on hydration, antioxidant protection, and tone correction to help skin look healthier over time while you wear it. Niacinamide can help even discoloration, while vitamins B5 and E support moisture and barrier defense. Regular use as part of a morning routine keeps sun defense consistent and reduces extra product steps.

• Niacinamide targets uneven tone and radiance
• Vitamin E provides antioxidant shielding from free radicals
• Vitamin B5 and plant oils restore hydration and softness

Who is this for? LAURA GELLER NEW YORK Better Than 'Block in 05 Sand is ideal for women seeking a streamlined morning routine who want SPF 50+ with makeup coverage, especially those with mature or sensitive skin. Choose this if you prefer a lightweight, non-cakey finish, need buildable coverage, and value added skincare benefits like niacinamide and vitamins. It’s designed for everyday wear—whether you’re running errands, heading to work, or layering for a special occasion—any moment you want protection, hydration, and a natural-looking complexion in one step.

Ingredients

Active Ingredients: Homosalate 10.0%, Octisalate 5.0 %, Octocrylene 4.0 %, Titanium Dioxide 4.0%. Inactive Ingredients Water (Aqua), Butylene Glycol, Polymethyl Methacrylate, Cyclopentasiloxane, Octyldodecanol, Octyldodecyl Xyloside, PEG-30 Dipolyhydroxystearate, Isononyl Isononanoate, Propanediol, Caprylic/Capric Triglyceride, Stearalkonium Hectorite, Propylene Carbonate, Cetyl PEG/PPG-10/1 Dimethicone, Lecithin, Polyhydroxystearic Acid, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Dimethicone, Sodium Chloride, Triethoxycaprylylsilane, Styrene/butadiene copolymer, Phenoxyethanol, Caprylyl Glycol, Hydrogenated Coco-Glycerides, Alteromonas Ferment Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina Fruit Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Vitis Vinifera (Grape) Seed Oil, Panthenol, Niacinamide, Cucumis Sativus (Cucumber) Fruit Extract. May Contain: Iron Oxides