LAURA GELLER NEW YORK Lengthening Mascara in Black — Buildable, Curling Brush for Long, Defined Lashes

LAURA GELLER NEW YORK Always There Lengthening Mascara in Black is a buildable, long-wearing mascara designed to instantly lengthen, define, and curl lashes without clumps.

This mascara uses an ultra-creamy, smudge-resistant formula combined with an innovative lengthening brush to coat lashes evenly from root to tip. Its soft, wavy bristles deliver pigment efficiently while separating lashes to create a visible lift and extended length. The result is a dramatic but natural-looking lash line that holds throughout the day without flaking.

How does this mascara lengthen and separate lashes?

The wand's design and the creamy formula work together to stretch and define each lash. Soft, wavy fibers pick up product and lay it down smoothly so lashes appear longer without clumping.

• Innovative lengthening brush reaches roots and tips for full coverage
• Creamy texture adheres to lashes for consistent lengthening
• Wavy bristles separate lashes for a fanned, elongated effect

Will it stay put all day without smudging or flaking?

This long-wearing formula is formulated to resist smudging and flaking through daily activities. It keeps lashes looking defined and clean from morning to evening when applied as directed.

• Resilient finish reduces transfer and under-eye smudging
• Flexible film-forming ingredients help maintain structure
• Suitable for layered application without becoming flaky

How do I get the best results with this mascara?

Start at the lash base and sweep upward to the tips, coating each lash evenly. For added volume, wiggle the wand side-to-side and layer additional coats as needed while the formula is still tacky.

• Apply from root to tip for maximum length effect
• Wiggle the brush at the base to boost volume and lift
• Layer 2–3 thin coats rather than one thick coat to avoid clumps

Is this suitable for straight or thin lashes?

Yes — the product is particularly effective on straight, short, or fine lashes because the brush and formula collaborate to add visible length and definition. The lightweight cream avoids weighing lashes down, helping them hold curl and appear fuller.

• Lightweight formula prevents lash collapse
• Brush separates and spaces lashes for fuller look
• Buildable coverage lets you customize intensity without stiffness

Who is this for: LAURA GELLER NEW YORK Always There Lengthening Mascara is ideal for anyone who wants longer, well-defined lashes with a natural finish—especially people with straight, short, or thin lashes who need a lengthening boost that lasts all day without flaking.

Ingredients

Aqua / Water / Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.