LAURA GELLER NEW YORK

LAURA GELLER NEW YORK Baked Double Take Powder Foundation — Golden Medium, Long-wear Matte, Buildable

High-performance beauty made for confident daily results

$117.71

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Why customers choose Auvira Beauty

LAURA GELLER NEW YORK Baked Double Take Powder Foundation in Golden Medium is a hand‑baked, long‑wearing powder foundation that delivers buildable medium to full coverage with a breathable matte finish.

This signature baked formula uses cream pigments set on terracotta tiles and LAURA GELLER's ActivMesh Technology to give skin a weightless, non‑caking matte look that moves with you. Handmade in Italy, the powder is formulated to be skin‑friendly for mature and sensitive complexions and blends to even tone and conceal without settling into fine lines. Please note: this item no longer includes the application puff; a damp sponge or brush can be used for different coverage levels.

How do I get medium versus full coverage with this powder?

You can customize coverage by changing your application method. Applied dry with a brush, the formula gives a breathable medium coverage ideal for everyday wear; dampening a sponge intensifies pigments and produces fuller, more perfected coverage.

  • Dry brush: lightweight medium coverage and natural matte finish.
  • Damp sponge: intensified pigments for full, flawless coverage.
  • Layering: blend thin layers to avoid heaviness while building opacity.
  • No puff included — use your own tools for both techniques.

Will this foundation suit mature or sensitive skin?

The baked texture is designed to sit smoothly on mature skin without creasing or settling into lines, while hydrating and soothing ingredients help support sensitive complexions. The formula is dermatologist‑approved and recognized by organizations for rosacea and psoriasis, formulated to be gentle and non‑irritating.

  • Jojoba Seed Oil for lightweight hydration and skin comfort.
  • Centella Asiatica Extract to calm and support skin resilience.
  • Breathable, non‑caking finish reduces the look of texture and lines.
  • Cruelty‑free and vegan formulation for conscious beauty routines.

What makes the baked process different from regular pressed powders?

Hand‑baking on terracotta tiles concentrates cream pigments into a finely milled, luminous powder that melts into skin for a natural look. The artisan process creates a soft, blendable texture that performs like a high‑coverage foundation while remaining lightweight.

  • 24‑hour bake time for a refined, even pigment distribution.
  • ActivMesh Technology helps the powder adhere and move with skin.
  • Less tendency to look cakey or powdery compared to standard pressed powders.
  • Handmade in Italy for consistent, premium finish and feel.

How long will the wear last and how do I refresh it during the day?

The formula is built for long wear with a matte, breathable finish that minimizes the need for touch‑ups. If you need to refresh, lightly buff with a dry brush to remove shine or press a damp sponge for targeted coverage in small areas.

  • Full‑day matte wear without heavy buildup.
  • Dry brush to soften shine and blend edges.
  • Damp sponge for spot coverage without excess product.
  • Avoid thick layering to maintain natural, skin‑like appearance.

Who is this for: LAURA GELLER NEW YORK Baked Double Take Powder Foundation in Golden Medium is ideal for anyone seeking a lightweight yet buildable powder foundation that works well on mature and sensitive skin. Choose it if you want a long‑wear matte finish that won’t cake or settle into fine lines, prefer handcrafted formulations, and value skin‑friendly ingredients and cruelty‑free production. Note the product ships without the application puff, so have your preferred brush or sponge ready.

Ingredients

MICA, TALC, NYLON-12, DIMETHICONE, SILICA, C30-45 ALKYL DIMETHICONE, C12-20 ACID PEG-8 ESTER, PHENYL TRIMETHICONE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CENTELLA ASIATICA EXTRACT, TOCOPHERYL ACETATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, CAMELLIA SINENSIS LEAF EXTRACT, CETYL PEG/PPG-10/1 DIMETHICONE, DIMETHICONOL STEARATE, DIMETHICONOL, POTASSIUM SORBATE, ALUMINA, LAUROYL LYSINE, PHENOXYETHANOL, IRON OXIDES (77491/77492/77499), TITANIUM DIOXIDE (CI 77891), CHROMIUM OXIDE GREENS (CI 77288).

FAQ

Q: Does this foundation include an application puff?

A: No, this item no longer includes a puff; use your own brush or damp sponge for desired coverage.

Q: Can I use it on sensitive or mature skin?

A: Yes. The baked formula with jojoba and centella is formulated for mature and sensitive complexions.