Lancôme Lip Idôle JuicyTreat Oil-in-Gloss — 60 Million Dollar Berry, 20% Squalane Instant Hydration & Shine

Lancôme Lip Idôle JuicyTreat is an oil-in-gloss that delivers instant high-shine with serum-style hydration for fuller-looking, smoother lips.

Combining the shine of a gloss with the care of a treatment, this JuicyTreat formula blends lightweight oils and 20% squalane to boost moisture and surface smoothness from the first swipe. The finish reads glossy and juicy while the oversized applicator hugs lip contours for even coverage. Use it alone for a fresh, wet-look sheen or layer over liners and lipsticks to intensify color and add reflective dimension.

How quickly will I notice hydration and shine?

You’ll see immediate radiance and a measurable increase in lip moisture after one application. The high-oil formula creates a glossy, wet finish while squalane helps retain skin lipids to prevent moisture loss.

• Instant glossy finish for a lustrous, juicy look
• +70% hydration reported after first use
• 20% squalane to lock in moisture and soften texture

Can JuicyTreat improve lip texture over time?

Regular daily use is formulated to leave lips feeling smoother and appearing plumper over a fortnight. The combination of hydrating oil and emollients conditions the lip surface, improving comfort and bounce with continued wear.

• Noticeable smoothing after about two weeks of consistent use
• Helps reduce roughness and dry patches for a healthier look
• Works as a cosmetic treatment—brightening sheen plus conditioning care

How do I apply it for the best results and maximum wear?

The jumbo, lip-hugging applicator is designed to follow your lip shape and spread product evenly in one stroke. For longer color intensity, layer JuicyTreat over a lip liner or matte lipstick; to keep it fresh, blot gently and reapply as needed.

• Use the curved applicator to define and fill in the lips quickly
• Top a pigmented base for amplified shine and dimension
• Reapply throughout the day to maintain that just-applied wet look

Is this gloss sticky or heavy on the lips?

The texture leans lightweight and silky despite its high-shine appearance. It feels oil-rich rather than tacky, offering comfortable wear while imparting a plush glossy layer over the lip surface.

• Non-gummy, oil-in-gloss texture for smooth glide
• Plumping sheen without heavy buildup
• Designed to sit comfortably on lips while delivering long-lasting shine

Who is this for: Lancôme Lip Idôle JuicyTreat suits anyone seeking a luminous, treatment-forward gloss — from beauty minimalists who want a single-step shine-and-hydrate product to makeup lovers who use it as a high-gloss topper. It’s ideal for those experiencing surface dryness who still want color payoff and for anyone who likes a visibly juicy finish without thick stickiness. Choose the 60 Million Dollar Berry shade for a flattering berry tone that brightens and complements many skin tones.

Key product details:

• Format: oil-in-gloss with a jumbo applicator
• Key ingredient: 20% squalane for moisture retention
• Claims: instant shine, +70% hydration after one use, visible smoothing with daily use
• Use: solo for sheer gloss, or layered over lip color for amplified shine

Ingredients

SQUALANE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • DIMER DILINOLEYL DIMER DILINOLEATE • PENTAERYTHRITYL TETRAISOSTEARATE • TRIDECYL TRIMELLITATE • DIISOSTEARYL MALATE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • ETHYLHEXYL PALMITATE • PENTYLENE GLYCOL • ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT • CAMELINA SATIVA SEED OIL • MENTHA PIPERITA OIL / PEPPERMINT OIL • TRIBEHENIN • SORBITAN ISOSTEARATE • SACCHAROMYCES FERMENT FILTRATE • GLUCOMANNAN • TRIHYDROXYSTEARIN • SODIUM HYALURONATE • PALMITOYL TRIPEPTIDE-1 • CAPRYLYL GLYCOL • LACTIC ACID • MENTHOL • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CI 15850 / RED 7 • CI 77491 / IRON OXIDES • CI 77492 / IRON OXIDES • CI 77499 / IRON OXIDES • LIMONENE • ANISE ALCOHOL • BENZYL BENZOATE • PARFUM / FRAGRANCE