Lancôme Blush Subtil Powder Blush 373 APLUM — Ultra-Fine, Oil-Free Long-Wear Color for Sensitive & Mature Skin

Designed to glide on smoothly with the included applicator, this mineral oil-free formula gives cheeks a natural, airbrushed flush without feeling heavy or dry. The ultra-fine texture makes application effortless and comfortable, while pigment concentration provides vibrant payoff that you can layer from subtle to bold. Whether you’re touching up on the go or creating a polished makeup look, Blush Subtil aims to stay true for hours and looks natural on mature, acne-prone, and sensitive skin types.

How will this blush perform during a long day?

Blush Subtil is formulated for extended wear with pigments that resist fading and a silky base that sits smoothly on skin. The powder won’t cake or accentuate texture when applied with light, even strokes, and it layers without becoming patchy.

• Mineral oil-free composition reduces greasy slip and helps color last longer.
• Ultra-fine milled powder provides even distribution and prevents patching.
• Buildable coverage lets you increase intensity without reapplying large amounts.

Will it work well on mature, acne-prone, or sensitive skin?

Yes—this blush is created with an ultra-smooth texture that blends seamlessly and avoids settling into fine lines or irritated areas. Its gentle formulation is suitable for skin that needs breathable, non-comedogenic color without abrasive or overly drying ingredients.

• Silky powder minimizes cling to dry patches and fine lines for a softer look.
• Non-greasy, lightweight finish helps reduce pore congestion on acne-prone skin.
• Formulated to be comfortable on sensitive complexions when used as directed.

How do I apply and build the shade 373 APLUM for different looks?

The included brush and soft powder make blending straightforward: sweep lightly for a natural hint of color or layer in circular motions for more impact. APLUM—an elegant, plum-leaning shade—can add warmth or a brighter flush depending on placement and layering.

• For a daytime natural flush, use the brush to dust lightly across the apples of the cheeks.
• For definition, apply slightly higher toward the cheekbone and blend outward.
• Layer in small increments to ramp up intensity without overloading the skin.

Can this blush be combined with other face products?

Blush Subtil plays well with bronzers, highlighters, and setting powders for a polished finish. To extend wear, apply a light setting powder or a long-wear setting product over or around the application area.

• Pair with a skin-transforming bronzer for sun-kissed warmth.
• Add a subtle highlighter for a soft glow without overpowering the blush shade.
• Seal the look with a refining setting powder to help color stay put longer.

Who is this for: Lancôme Blush Subtil in 373 APLUM is ideal for anyone seeking a versatile, oil-free powder blush that blends effortlessly and lasts throughout the day. It’s especially suited to those with mature, acne-prone, or sensitive skin looking for a comfortable, buildable cheek color in a refined plum tone.

Ingredients

TALC • CAPRYLIC/CAPRIC TRIGLYCERIDE • NYLON-12 • SYNTHETIC FLUORPHLOGOPITE • MAGNESIUM STEARATE • TIN OXIDE • CALCIUM ALUMINUM BOROSILICATE • CALCIUM SODIUM BOROSILICATE • SILICA • ALUMINA • COLOPHONIUM / ROSIN • CAPRYLYL GLYCOL • PARFUM / FRAGRANCE • LINALOOL • GERANIOL • CITRONELLOL • BENZYL ALCOHOL • BENZYL SALICYLATE