KLOSE FRNDS Niacinamide & Rice Extract Facial Serum — 1 fl oz Hydrating Glow with Hyaluronic Acid & Centella

This lightweight facial serum blends niacinamide, rice extract, hyaluronic acid, centella and licorice to hydrate, smooth texture, and impart a soft natural glow for daily use.

Inspired by ancestral rice-water rituals and updated with contemporary actives, KLOSE FRNDS Niacinamide & Rice Extract Facial Serum is designed to be a gentle daily layer in your skincare ritual. The silky, fast-absorbing formula supports surface hydration and a calmer-looking complexion while maintaining a pleasant, everyday texture that sits comfortably under moisturizer and makeup.

How will this serum fit into my morning and evening routine?

Apply to clean, slightly damp skin after cleansing and before oils or creams. The lightweight texture absorbs quickly, so it layers easily with sunscreen in the morning and richer creams at night without pilling.

• Use 2–3 pumps on damp skin for best absorption.
• Follow with your moisturizer or sunscreen in the AM.
• In the PM, pair with a nourishing facial oil or night cream.

Which skin concerns does this serum target without harshness?

This formula focuses on hydration, texture refinement, and a balanced appearance rather than drastic clinical interventions. Niacinamide and rice extract work together to support evenness and surface smoothness while centella and licorice provide soothing support.

• Niacinamide for visible texture and tone support.
• Hyaluronic acid to deliver lightweight moisture to the skin’s surface.
• Centella and licorice for gentle calming and a balanced look.

What makes the ingredients heritage-inspired and modern at once?

The serum honors rice-water traditions by incorporating rice extract, while pairing that ingredient with scientifically familiar actives like niacinamide and hyaluronic acid. This blend creates a product that feels familiar and comforting yet performs in a way modern routines expect.

• Rice extract echoes ancestral hydration rituals for a soft finish.
• Niacinamide adds contemporary skin-conditioning benefits.
• Squalane provides lightweight emollience without heaviness.

How should I expect my skin to feel and look with regular use?

With daily application, this serum aims to leave skin feeling supple, less tight, and more comfortable to the touch. The immediate sensation is a silky cushion of hydration; over time you may notice smoother texture and a subtle, natural radiance.

• Immediate: lightweight, non-greasy hydration and a softened feel.
• Short term: improved surface comfort and less dryness.
• Ongoing: a gentle, lived-in glow and calmer-looking skin.

Who is this for: This serum is crafted for anyone seeking a soothing, everyday hydrating step that supports skin texture and appearance—especially those who appreciate heritage-inspired ingredients presented in a modern, easy-to-wear formula. It suits normal to dry, combination, and sensitive-prone skin types looking for a gentle, buildable product that layers well with other skincare and makeup.

• [SOOTHING & HYDRATING SERUM] - A lightweight serum that cushions the skin with lasting hydration and a comforting touch. Its smooth texture settles in effortlessly, creating a gentle moment of self-care that feels warm, familiar, and made to be shared.
• [A QUIET DAILY PAUSE] - Smooth 3 pumps onto clean, slightly damp skin and let it settle for a quiet minute before your next step. Use morning and night to create a soft pause in your day—a gentle moment that feels close, personal, and entirely yours.
• [A GLOW YOU CAN FEEL] - With daily use, this serum adds a soft, comforting layer to your routine that helps your skin feel nurtured and at ease. Its gentle texture leaves your complexion feeling refreshed and calm, creating a subtle glow that feels natural and entirely your own.
• [HERITAGE-INSPIRED INGREDIENTS] - Inspired by the quiet wisdom passed down from a grandmother who knew the secrets to timeless skin, this formula blends niacinamide, rice extract, hyaluronic acid, centella, licorice root, and squalane. Rice extract reflects that heritage, honoring ancestral rice-water rituals reimagined with modern skin science.
• [THE KLOSE FRNDS STORY] - KLOSE FRNDS was created by Fefi and Vane to share the rituals that have always grounded them—moments of care shaped by heritage, family, and closeness. Each product carries that intention, offering a sense of familiarity that gently draws you closer to the world they hold dear.