KEVIN.MURPHY Super.Goo Sculpting Rubbery Gel 100g — Firm Hold, Natural Finish for All Hair Types

KEVIN.MURPHY SUPER.GOO is a rubbery, water-soluble styling gel that delivers firm, long-lasting hold with a natural, slick finish while enhancing texture and curls.

Designed for stylists and at-home users who want control without stiffness or flaking, SUPER.GOO combines a high-hold, moldable formula with conditioning extracts. It works on all hair types to add volume, define curls, or sculpt sleek styles, and it rinses out easily thanks to its water-soluble base. The formula is free from parabens and sulfates and is infused with Green Tea and Bamboo Extracts to help maintain hair texture and shine.

How does SUPER.GOO give firm hold without looking crunchy?

The gel is engineered to set hair with a rubbery elasticity that preserves movement while holding shape. Instead of forming a brittle shell, it keeps hair malleable so styles can be reshaped throughout the day. The result is a slick, natural-looking finish rather than a shiny, helmet-like coating.

• Rubbery gel matrix provides flexible firmness
• Water-soluble formulation rinses cleanly
• No visible flaking for smooth appearance
• Leaves natural sheen rather than glassy shine

Can I use SUPER.GOO on curly or textured hair?

Yes—SUPER.GOO works as a curl enhancer and texture definer. It helps individual curls hold their shape, reduces frizz, and adds separation without weighing hair down. Apply to damp curls for definition or to dry hair for finishing hold.

• Enhances curl clumping and definition
• Controls frizz while maintaining bounce
• Lightweight enough for layered textures
• Boosts volume at roots when worked in carefully

What’s the best way to apply this gel for different styles?

For sleek, sculpted looks, distribute a small amount through damp hair and comb into place before blow-drying or air-drying. For textured or messy styles, rub a pea-sized amount between palms and scrunch into mid-lengths and ends. For stronger hold, layer a little more on targeted sections and allow to dry naturally.

• Sleek styles: apply to damp hair, comb, and set
• Textured looks: scrunch into damp or dry hair for separation
• Curls: work into wet curls to define; diffuse to set
• Finishing: add small amounts to tame flyaways or sculpt edges

Is SUPER.GOO safe for daily use and easy to remove?

SUPER.GOO is formulated for regular styling and is free from parabens and sulfates. Because it’s water-soluble, it washes out with a standard shampoo, reducing buildup and making it suitable for everyday routines when paired with normal cleansing. Its conditioning extracts help hair feel smooth rather than stripped.

• Paraben- and sulfate-free formula
• Water-soluble for straightforward removal
• Infused with Green Tea and Bamboo Extracts for conditioning
• Good for frequent styling when combined with proper cleansing

Who is this for: KEVIN.MURPHY SUPER.GOO suits anyone who needs dependable, flexible hold—professional stylists sculpting runway looks, people with curly or textured hair seeking definition, or anyone wanting slick, controlled finishes without stiffness. It’s particularly helpful for users who want strong hold that still allows movement, who prefer clean-rinsing products, and who avoid parabens and sulfates in their routine.

Ingredients

Water (Aqua) (Eau), Ceteareth-25, PEG-7 Glyceryl Cocoate, Polyimide-1, Glycerin, Polyquaternium-55, PEG-12 Dimethicone, Oleth-3, Tocopherol, Urtica Dioica (Nettle) Extract*, Lavandula Angustifolia (Lavender) Extract*, Camellia Sinensis Leaf Extract, Bambusa Vulgaris Extract, Helianthus Annuus (Sunflower) Seed Oil*, Caprylyl Glycol, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate.