KEVIN.MURPHY Smooth.Again Wash frizz control shampoo for thick, coarse hair — 250ml, sulphate & paraben free, hydrating shine

SMOOTH.AGAIN.WASH is a hydrating, frizz-controlling shampoo formulated for thick, coarse and unruly hair that smooths, adds shine and leaves strands more manageable.

Made by KEVIN.MURPHY, this shampoo cleanses without stripping moisture while using light-reflective micro-particles to enhance shine. Aloe vera and a blend of botanical fats and oils help replenish hydration and improve texture, so hair feels softer and looks sleeker after routine use. The formula is free from sulphates and parabens and designed for regular use on dry, coarse or frizz-prone hair types.

How does this shampoo reduce frizz and improve manageability?

The formula combines smoothing emollients with hydrating botanical extracts to soften fiber cuticles and control flyaways. Lightweight conditioning agents lay down a smoothing film that tames frizz without weighing thick hair down.

• Monoi oil helps seal and smooth the hair surface for managed strands.
• Murumuru seed butter supplies rich fatty acids that improve softness.
• Aloe vera restores moisture balance so hair resists humidity-induced frizz.
• Photo-reflective micro-particles boost perceived shine for a polished look.

Will SMOOTH.AGAIN.WASH work for daily cleansing?

Yes — it’s gentle enough for everyday use while still delivering clarifying power to remove dirt and product build-up. The gentle surfactants clear impurities without stripping natural oils, so hair stays hydrated after each wash.

• Sulphate-free surfactant blend cleans with reduced harshness.
• Aloe and plant butters preserve moisture during frequent washes.
• Light conditioning ingredients prevent tangles and stiffness post-shower.

What key ingredients make a difference in this formula?

SMOOTH.AGAIN.WASH uses a targeted mix of nourishing botanicals and conditioning lipids to rebuild softness and shine. Each ingredient was chosen to address dryness, frizz and coarse texture without compromising hair body.

• Monoi Oil: smoothes the cuticle and adds slip for easier combing.
• Murumuru Seed Butter: delivers deep moisturising fatty acids for suppleness.
• Sunflower Seed Extract: strengthens and helps maintain healthy-looking hair.
• Aloe Vera: hydrates and soothes the scalp and strands.

Is this shampoo environmentally and cruelty conscious?

KEVIN.MURPHY formulates SMOOTH.AGAIN.WASH without sulphates or parabens and maintains cruelty-free testing standards. The brand emphasizes kinder ingredients and professional performance, aligning salon results with responsible product choices.

• Free from sulphates and parabens for gentler haircare.
• Cruelty-free standards across product development.
• Concentrated performance to reduce overuse and waste.

Who is this for: SMOOTH.AGAIN.WASH is aimed at people with thick, coarse, dry or unruly hair who want a regular-use shampoo that tames frizz, increases shine and improves manageability. If you rely on smoothing products or heat styling, this shampoo helps create a softer base for styling while protecting moisture balance. It’s suitable for those seeking salon-grade results at home without sulphates or parabens.