KEVIN.MURPHY Plumping.Wash densifying shampoo 250 mL — adds body & volume for fine, thinning hair

KEVIN.MURPHY PLUMPING.WASH is a densifying shampoo that gently cleanses while adding body and texture to fine, thinning, or ageing hair.

Designed for hair that needs more presence, PLUMPING.WASH combines botanical extracts and lightweight cleansing agents to lift strands from the root and improve hair feel. It’s formulated to be used regularly, supporting fuller-looking hair without weighing it down. Free from parabens and sulphates, this shampoo pairs well with style-focused routines and the matching PLUMPING.RINSE to maintain volume and manageability.

How does PLUMPING.WASH create thicker-looking hair?

The formula works by gently removing residue and adding texture to each strand, which increases the perception of density. Ingredients like ginger root and nettle extracts help nourish the scalp and hair fibers, promoting a healthier appearance. The result is hair that sits with more lift and feels fuller to the touch without heavy build-up.

• Light, volumizing cleansing agents that don’t flatten fine hair
• Botanical extracts to improve scalp feel and strand robustness
• Smooth finish that helps style products distribute evenly

Will this shampoo work on ageing or chemically treated hair?

Yes — PLUMPING.WASH is suitable for ageing hair and those who have had color or light chemical services. Its gentle formula cleans without harsh sulfates, preserving color and minimizing additional stress to the hair cuticle. Regular use helps hair maintain body and manageability after salon treatments.

• Sulfate- and paraben-free to protect color and treated hair
• Non-stripping cleansing keeps strands soft and workable
• Compatible with follow-up conditioning and styling products

How should I use PLUMPING.WASH for best results?

Apply a small amount to wet hair, gently massage into the scalp to activate cleansing and botanical benefits, then rinse thoroughly. Repeat if needed for extra buildup removal. Follow with PLUMPING.RINSE or a lightweight conditioner to lock in volume and softness before styling.

• Use daily or as part of a regular washing schedule
• Massage at the roots to stimulate circulation and lift
• Pair with volumizing conditioners and styling products for lasting body

What key ingredients are in the formula and what do they do?

PLUMPING.WASH features ginger root and nettle extracts combined with a targeted cleansing base. Ginger root is known for its invigorating properties, while nettle delivers conditioning nutrients that improve hair texture. Together they help the scalp environment and strand surface feel healthier and more resilient.

• Ginger root extract — invigorates scalp and supports healthy-feeling hair
• Nettle extract — adds nourishing compounds to improve strand texture
• Paraben- and sulfate-free base — gentle daily cleansing without harsh residues

Who is this for: PLUMPING.WASH is tailored to people with fine, thinning, or ageing hair who want lightweight volume and fuller-looking strands. It’s ideal for anyone seeking a gentle daily shampoo that enhances texture, supports styling, and plays well with color-treated or chemically serviced hair. If your goal is to boost body without sacrificing softness, this KEVIN.MURPHY formula is designed to be a reliable part of a densifying haircare routine.

Ingredients

INGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,