Kerazon Professional Blonde Brazilian BTX Purple Mask — Platinum Effect Purple Toner for Blonde & Silver Hair, Deep Hydration & Fr

Kerazon Blonde Brazilian BTX Purple Mask is an intensive purple-toning hair treatment that smooths, hydrates and neutralizes brassy tones while adding shine and frizz control.

This professional-grade Platinum Effect mask is formulated for blonde, highlighted or silver hair that needs anti-brass correction, deep conditioning and smoothing benefits. Made in Brazil and enriched with natural extracts, the formula rebuilds hair structure, replenishes lost mass and helps control volume without weighing hair down. It’s designed to work on a wide range of hair types — from fine and straight to curly and textured — and it can be used on colored or highlighted hair.

How does this purple mask reduce brassiness and maintain a platinum tone?

The mask uses violet pigments that deposit color to neutralize yellow and orange undertones on blonde or silver hair. Toning pigments subtly shift hair tone toward cooler platinum shades while conditioning agents protect the shaft. Regular use maintains a brighter, cleaner-looking blonde between salon visits.

• Violet pigments cancel warm undertones and reduce brassiness.
• Conditioners seal cuticles to preserve tone and shine.
• Safe for highlighted and color-treated hair when used as directed.

What smoothing and strengthening effects will I notice after use?

The Kerazon BTX mask targets frizz and structural damage by reconstructing the hair fiber and replenishing mass lost from chemical or heat styling. You’ll see improved softness, smoother strands and reduced flyaways after a full treatment. The formula also helps control volume while keeping hair flexible rather than stiff.

• Rebuilds hair structure for improved manageability.
• Deep hydration reduces dryness and increases softness.
• Frizz control and volume reduction without heavy residue.

How do I apply the Blond Brazilian BTX Purple Mask for best results?

Follow the full professional protocol for optimal toning and smoothing: start with an anti-residue shampoo, apply the mask to damp hair in small sections, leave to process, then rinse, dry and flat-iron as instructed. Heat activation during the blow-dry and flat-iron steps helps seal the treatment into the hair shaft. Always avoid product contact with the scalp and follow recommended temperatures and strip counts.

• Use anti-residue shampoo first and towel-dry to 80% before applying.
• Apply evenly from mid-lengths to ends; process 30–40 minutes then rinse.
• Dry fully and flat-iron 10–15 passes per section at 200–230°C (390–450°F).

Can this mask be used on different hair textures and colored hair?

Yes — the formulation is suitable for straight, fine, wavy, curly, kinky and frizzy hair, as well as color-treated or highlighted hair. The mask nourishes and reconstructs without stripping existing color when used according to directions. For best color safety, perform a strand test first on chemically treated hair.

• Recommended for multiple textures, including chemically treated hair.
• Helps restore moisture and reduce breakage from styling or color processes.
• Perform a strand test on previously lightened or fragile hair.

Who is this for: This treatment is aimed at people with blonde, silver or highlighted hair who want to neutralize brassiness and regain smoothness, shine and manageability. It’s a fit for clients and home users familiar with professional smoothing protocols and heat-activated treatments, as well as stylists seeking a purple-toning mask that also delivers reconstruction, hydration and frizz control.

Ingredients

Biotin, D-Panthenol, Shea Butter and Hydrolyzed Collagen