KERATIN RESEARCH

KERATIN RESEARCH Clarifying Shampoo for Keratin Treatments 10 oz — High‑pH Deep Clean to Remove Silicones & Prep Cuticle

High-performance beauty made for confident daily results

$72.33

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Why customers choose Auvira Beauty

KERATIN RESEARCH Clarifying Shampoo is a purpose-built, higher-pH pre-treatment cleanser that deeply removes residues and opens the hair cuticle to maximize keratin treatment uptake.

Preparing hair correctly before a professional keratin straightening or at-home keratin service is crucial. Ordinary shampoos can leave oily, silicones, or styling-product buildup that blocks keratin adhesion. This 10 oz clarifying formula is engineered specifically for use prior to keratin treatments: it lifts deposits, balances the cuticle, and creates the receptive surface stylists need for an even, long-lasting result.

How does this shampoo improve keratin treatment results?

By raising the shampoo pH and focusing on deep cleansing, the formula loosens and removes clingy residues that otherwise prevent keratin from bonding to the hair shaft. Clean, slightly opened cuticles allow the treatment to penetrate evenly, which supports a consistent finish and helps reduce uneven processing.

  • Higher-pH formula to gently open the cuticle
  • Targets silicones, oils, and product film
  • Prepares hair for uniform keratin absorption
  • Helps reduce patchy or inconsistent results

When should I use this clarifying shampoo in my keratin routine?

Use the clarifying shampoo as the pre-treatment wash right before your keratin service. For salon workflows, it replaces your regular shampoo step to ensure the hair is clean and primed; for at-home kits, apply it according to the treatment instructions before applying the keratin solution.

  • Use immediately before professional keratin application
  • Follow timing recommendations from your stylist or kit
  • Do not mix with conditioning steps prior to treatment
  • Rinse thoroughly to remove lifted residues

Will it damage color-treated or fragile hair?

The product is formulated for effective cleansing without aggressive stripping when used as directed for keratin prep. Because it opens the cuticle to aid keratin uptake, colored hair may experience slight temporary brightness changes; consult your stylist for sequencing if you combine color and keratin services.

  • Designed for pre-treatment use, not daily shampooing
  • Suitable with color if timed and applied by a professional
  • Helps ensure even keratin application on fragile strands
  • Rinse fully to minimize any temporary texture change

How much product do I need and what is the expected performance?

The 10 oz bottle supplies multiple prep washes depending on hair length and thickness. A small amount per wash effectively dissolves buildup, leaving hair ready for the keratin formula; results depend on following the treatment protocol provided by your stylist or kit.

  • 10 oz bottle supports several treatments for short to medium hair
  • A little goes a long way—use moderate lathering
  • Best used only as the pre-wash step, not daily
  • Improves consistency and receptivity of keratin services

Who is this for: KERATIN RESEARCH Clarifying Shampoo is aimed at clients and stylists preparing hair for keratin straightening or smoothing systems. Choose this product if you plan a professional keratin service or an at-home keratin treatment and want to remove residual silicones, oils, and styling films so the treatment can adhere properly. It’s most useful for hair that receives frequent styling products, has buildup, or needs a clean, receptive surface for optimal keratin performance.

FAQ

Q: Can I use this clarifying shampoo daily?

A: No. It's formulated as a pre-treatment wash for keratin services, not for everyday cleansing.

Q: Will it interfere with hair color?

A: When used only as the pre-wash per instructions, it generally won’t harm color; consult your stylist for combined services.