Keratin Complex Timeless Color Fade-Defy Shampoo — 33.8 fl oz, sulfate-free color protection

Keratin Complex Timeless Color Fade-Defy Shampoo is a sulfate-, salt- and paraben-free cleansing treatment that preserves hair color, blocks environmental fading and leaves hair stronger and more vibrant.

This updated package houses the same proven formula designed to secure color pigments while gently cleansing. The shampoo blends Keratin Complex’s signature keratin with a PolyQ Complex, UV absorbers and pro-vitamin B5 to form a protective shield around each strand. That barrier helps reduce color loss from washing, sunlight and day-to-day environmental stressors without weighing hair down.

How does this shampoo help preserve salon color?

Timeless Color Fade-Defy Shampoo protects dye molecules by creating an invisible film around the hair shaft and blocking UV rays that fade pigments. Regular use maintains vibrancy longer between salon appointments and helps strands look freshly colored for weeks.

• PolyQ Complex forms a protective layer to lock in pigments.
• UV absorbers shield color from sun-induced dulling.
• Sulfate- and sodium chloride-free formula avoids harsh stripping.

Will this formula work on damaged or processed hair?

Yes — the shampoo is formulated for all hair types, including dry, damaged or chemically treated hair. Signature keratin and pro-vitamin B5 help reinforce the hair’s natural barrier and add hydration without leaving residue.

• Keratin conditions and strengthens fragile strands.
• Pro-vitamin B5 adds moisture and antioxidant support.
• Lightweight cleansing removes buildup while protecting integrity.

Is it safe for everyday use and free of harsh ingredients?

The product is created for routine use and excludes common harsh additives that accelerate color loss. By omitting sulfates, sodium chloride and parabens, it aims to cleanse gently and maintain long-lasting shine and color saturation.

• Sulfate-free to reduce aggressive stripping of color pigments.
• Sodium chloride-free to protect delicate-treated hair textures.
• Paraben-free formulation for a milder daily routine.

How will this shampoo affect volume and texture?

While focused on color protection, the formula also supports volume and manageability. It cleanses without heavy silicones, helping hair feel lighter and look fuller after styling.

• Adds lift at the roots for improved body.
• Balances moisture so hair keeps natural movement.
• Compatible with styling products and professional treatments.

Who is this for: Keratin Complex Timeless Color Fade-Defy Shampoo suits anyone looking to extend the life of salon or at-home color — from those with subtly enhanced tones to vivid fashion colors. It’s a practical choice for people with processed, fragile or naturally dry hair who want a gentle, color-preserving cleanser that also supports shine, strength and volume.

Ingredients

Water/Aqua/Eau, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Peg-4 Rapeseedamide, Keratin, Hydrolyzed Keratin , Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate, Panthenol, Amodimethicone, Citric Acid, Phenoxyethanol, Silk Amino Acids, Cinnamidopropyltrimonium Chloride, Polyquaternium-7, Polyquaternium-55, Polyquaternium-10, Benzyl Benzoate, Benzyl Salicylate, Hexyl Cinnamal, Linalool, Amyl Cinnamal, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Caprylyl Glycol, Sodium Benzoate, Fragrance/Parfum