KÉRASTASE Genesis Homme Thickening & Strengthening Shampoo, 8.5 fl oz — Volume-Boosting Cleanse

KÉRASTASE Genesis Homme Bain De Masse is a thickening shampoo for men that gently cleanses the scalp, hair, and beard while helping to strengthen and add immediate volume to weakened hair prone to thinning.

This shampoo is formulated specifically for men's hair needs, combining cleansing agents with fortifying ingredients to remove impurities and build body. It works on the scalp and hair fiber, aiming to deliver a cleaner base and fuller-looking strands when used as part of the Genesis Homme routine. The texture produces a creamy lather that rinses clean without leaving heavy residue, making it suitable for daily or frequent use.

How does this shampoo help fine or thinning hair?

Bain De Masse targets hair that appears weakened or lacks density by providing a dual action: a clarifying wash to remove oil and build-up, plus ingredients that support strand strength and texture. The result is hair that feels thicker and looks fuller from the roots to the tips.

• Clarifies scalp to remove excess oil and impurities
• Fortifies hair fibers to reduce the look of breakage
• Creates instant texture and volume for a denser appearance

Which key ingredients are in the formula and what do they do?

This shampoo blends active ingredients selected for strengthening and stimulating the hair environment. Rather than masking issues with heavy silicones, the formula focuses on ingredients that support the fiber and scalp health you need for fuller-looking hair.

• Creatine: helps reinforce the hair fiber and improve resilience
• Ginger Root Extract: known for its invigorating properties on the scalp
• Mild cleansing agents: remove dirt and oil without over-drying

How should I use Bain De Masse for best results?

Apply to thoroughly wet hair, work into a rich lather across scalp, hair, and beard, then rinse well. For targeted density and styling control, follow with complementary products from the Genesis Homme line like a thickening spray or wax pomade.

• Use daily or several times weekly depending on oiliness and activity level
• Massage gently into the scalp for 30–60 seconds to boost circulation
• Pair with Genesis Homme Thickening Spray or Wax Pomade for added volume

Will this weigh hair down or leave residue?

Bain De Masse is formulated to deliver body without heavy buildup; it rinses clean to preserve lift and movement. Its lightweight finish is designed to leave hair manageable and textured rather than flattened.

• Light, creamy lather that rinses completely
• No greasy after-feel when used as directed
• Compatible with styling products for added hold and shape

Who is this for: KÉRASTASE Genesis Homme Bain De Masse is aimed at men looking to improve the appearance and manageability of weakened or thinning hair. It's a suitable choice for those who want a daily clarifying shampoo that also provides strengthening benefits and instant thickness, and it integrates well into a routine with additional Genesis Homme treatments and styling products.

Ingredients

Aqua/Water/Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hexylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Alcohol Denat., Polyquaternium-30, Glycerin, Salicylic Acid, Limonene, Benzoic Acid, Creatine, Linalool, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract/Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Ci 42090 /Blue 1, Ci 17200/Red 33, Parfum/Fragrance.