KERACOLOR Fade Effect Color-Fading Shampoo 9.75 fl oz — Vitamin C, Keratin & Biotin for Gentle Semi-Permanent Dye Fade

KERACOLOR Fade Effect Color Fading Shampoo gently reduces the intensity of semi-permanent and direct dyes to help you achieve a softer, more wearable color.

If your color turned out too vivid, or you want to transition from a direct dye without immediate stripping, this shampoo is formulated to accelerate fading while supporting hair strength. It pairs a Vitamin C infusion that assists with gentle pigment lift with keratin, biotin, and coconut oil to help maintain hair's integrity during the fading process. Sulfate-free and cruelty-free, the 9.75 fl oz bottle is made in the USA and designed for safe at-home use when you want to dial down intensity before recoloring or returning to a more natural tone.

How does this shampoo fade semi-permanent and direct dyes?

The formula uses Vitamin C to promote gradual pigment breakdown and a clarifying cleansing action that dulls bright deposits without aggressive chemical stripping. Repeated washes speed the effect, so you control the level of lift based on how often you use it.

• Vitamin C infusion to support gentle pigment lift
• Clarifying wash action to reduce visible dye intensity
• Designed for repeated use until desired fade is reached

Will it damage or dry out my hair while fading color?

KERACOLOR blends strengthening ingredients like keratin and biotin with coconut oil to protect and moisturize hair during the fading process. Because it’s sulfate-free and includes nourishing agents, it aims to minimize dryness and breakage compared with harsher removal methods.

• Keratin and biotin help support hair structure
• Coconut oil adds moisture and smoothness during washes
• Sulfate-free base reduces aggressive stripping and frizz

How long until I see a noticeable fade, and how often should I use it?

Some users notice color softening after one to a few washes; more vivid or darker direct dyes may require several applications. Start with 1–2 washes per week and increase frequency if you need faster fading, always monitoring hair condition and tone.

• Visible changes often in 1–3 washes for many shades
• Repeat as needed—adjust frequency to control fading speed
• Check hair health and follow up with conditioning if needed

Can I follow this shampoo with other color treatments?

Yes—use Fade Effect to lower existing pigment before applying a new color to help achieve more predictable results. Make sure hair is in good condition and consider a strand test before recoloring to confirm the new shade outcome.

• Useful pre-step before recoloring for more accurate results
• Perform strand tests after fading to preview new color
• Follow with appropriate conditioner or treatment to restore moisture

Who is this for: KERACOLOR Fade Effect Color Fading Shampoo is for anyone using semi-permanent or direct dyes who wants to soften overly bright tones, transition to a different shade, or gradually remove color without resorting to harsh chemical removers. It’s well suited to at-home colorists, stylists prepping hair for recoloring, and people seeking a gentler fading option that also supports hair strength and moisture.

• Features: Color fading shampoo, 9.75 fl. oz.
• Sulfate-free and cruelty-free; made in the USA

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool