Kenra Violet Shampoo — Purple Toner for Blonde & Gray Hair, 33.8 fl oz | Neutralizes Brassiness & Adds Moisture

Kenra Violet Shampoo is a purple-toned shampoo that neutralizes yellow/brassy tones while adding moisture and shine to processed blonde or gray hair.

Formulated as part of the Kenra Violet system, this salon-grade purple shampoo deposits violet pigment to counteract unwanted warm tones between color appointments. It gently cleanses while helping maintain color integrity and manageability, leaving treated hair feeling softer and looking brighter without stripping color. Color-safe surfactants and conditioning agents work together to hydrate and refresh faded or brassy strands.

How does Kenra Violet Shampoo reduce brassiness?

The shampoo uses violet pigments that sit on the hair surface to cancel yellow and orange tones through color theory: violet is opposite yellow on the color wheel. Regular use helps keep blonde, silver, or highlighted hair cooler and more neutral between salon visits, especially after chemical services.

• Deposits violet pigment to neutralize warm tones
• Works gradually—builds toning effect with repeated use
• Safe for color-treated hair when used as directed

Will this shampoo dry out my hair?

Kenra Violet Shampoo balances cleansing with conditioning to avoid excessive dryness. The formula includes moisturizing ingredients designed to smooth the hair cuticle and preserve softness, making it suitable for processed hair that often needs extra hydration.

• Hydrating agents reduce the stripped-feel common in toning shampoos
• Improves manageability and reduces frizz in processed hair
• Best paired with Kenra Violet Conditioner for added moisture

How often should I use this purple shampoo?

Frequency depends on your hair’s porosity and how warm your brassiness becomes. For many users, 1–3 times per week is sufficient to maintain a cool tone; those with very porous or lightened hair may need more frequent short applications.

• Start with once weekly, increasing if brassiness returns quickly
• Shorter contact time yields subtler toning; leave longer for stronger correction
• Use a color-safe conditioner after to lock in moisture

Is Kenra Violet Shampoo safe for gray and highlighted hair?

Yes. The purple pigment is designed for gray, blonde, and highlighted hair types to reduce yellowing and enhance brightness without altering base color. It’s formulated to be color-safe, so it won’t strip permanent dye when used as directed.

• Neutralizes yellowing in gray and lightened hair
• Maintains salon color between appointments
• Compatible with other Kenra color-care products for best results

Who is this for: Kenra Violet Shampoo is aimed at anyone with blonde, silver, gray, or highlighted hair seeking to control brassiness and preserve vibrancy between salon services. It’s especially helpful for chemically processed or color-treated hair that needs gentle toning and extra moisture to look bright and healthy.

Features:

• Eliminate brassy tones
• Enhance vibrancy
• Adds radiance and leaves dull, processed hair feeling moisturized
• Color safe

Ingredients

INGREDIENTS / INGRÉDIENTS / INGREDIENTES: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)