Kenra Violet Shampoo for Blonde & Gray Hair — 10.1 fl oz Purple Toner that Neutralizes Brassiness, Color-Safe Moisturizing Formula

Kenra Violet Shampoo is a purple-pigment shampoo that neutralizes yellow and brassy tones while adding moisture and shine to color-treated blondes and grays. Kenra Violet Shampoo deposits violet pigments to counteract warm, yellow undertones that develop between salon visits. Formulated for color-treated and processed hair, it helps maintain cooler, brighter shades without stripping color, while delivering conditioning benefits that leave hair easier to manage and more radiant.

How does Kenra Violet Shampoo remove brassy tones?

The shampoo uses violet pigments to cancel out yellow and orange wavelengths on lightened hair, restoring a cooler tone. With regular use between salon appointments, it reduces visible brassiness so blonde and gray shades read truer to their intended color.

• Violet pigment deposits neutralize yellow/orange undertones
• Works gradually—visible results after one to a few washes
• Safe for color-treated hair when used as directed

Will it dry out my processed hair or fade my color?

Kenra Violet Shampoo is formulated to be color-safe and moisturizing, so it tones while helping to maintain hair hydration. It’s designed to enhance radiance without aggressively stripping salon-applied color when used according to product instructions.

• Color-safe formulation protects existing dye
• Conditioning agents reduce dryness and frizz
• Helps keep hair manageable and less brittle after lightening

How often should I use this purple shampoo for best results?

Frequency depends on hair porosity, starting shade, and personal preference for coolness. Many users apply it once or twice weekly; those with stronger brassiness may use it more often for short periods until desired tone is achieved.

• Starting point: 1–2 times per week for maintenance
• Increase frequency for stubborn yellow tones, then reduce
• Pair with a moisturizing conditioner to balance toning effects

How should I use Kenra Violet Shampoo for even toning?

Wet hair, apply a small amount and lather concentrating on brassy areas, then rinse. Leave on briefly for a gentle tone or a bit longer for stronger toning; always follow with conditioner to seal the cuticle and preserve moisture.

• Apply to wet hair and work into a lather, focusing on mid-lengths and ends
• Rinse after a short leave-in time; extend timing cautiously for deeper toning
• Use a conditioner afterward to restore softness and shine

Who is this for Kenra Violet Shampoo is made for people with lightened, highlighted, balayage, or naturally gray hair who want to reduce yellow and brassy tones between salon visits. It suits those looking for a color-safe toning option that also adds moisture and improves manageability. Ideal for anyone aiming to keep blonde or gray tones looking fresh and vibrant without daily professional maintenance.

Ingredients

INGREDIENTS / INGRÉDIENTS / INGREDIENTES: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)

FAQ

Q: Is Kenra Violet Shampoo safe for dyed hair?

A: Yes. It's formulated to be color-safe and tones without stripping salon color when used as directed.

Q: How long should I leave the shampoo on for toning?

A: Leave it briefly for gentle toning or a few minutes for stronger effect; adjust by hair porosity and desired coolness.