Kenra Truly Thickening Shampoo 33.8 oz — Volumizing, Sulfate-Free for Fine & Thin Hair

Kenra Platinum Truly Thickening Shampoo is a lightweight, sulfate-free volumizing shampoo designed to give fine and thin hair visible fullness, root lift and long-lasting style memory after the first use.

This salon-grade shampoo is formulated to boost body and texture without weighing hair down. It works as part of the Kenra Platinum Truly Thickening system to increase visible volume, add shine and help hair resist breakage from styling. Color-safe and free of harsh sulfates, the formula aims to hydrate strands while delivering an instantly thicker look.

How quickly will I see more volume?

Many users notice added body immediately after the first wash thanks to the lightweight formula that lifts at the root. Results are most evident when used together with the matching conditioner and styling routine to lock in fullness and texture.

• Instant fullness on wet-to-dry hair
• Reported up to 74% more root volume vs. fine untreated hair
• Works best paired with Kenra Truly Thickening Conditioner

Will this shampoo dry out or fade my color-treated hair?

The shampoo is formulated to be color safe and lacks harsh sulfates, helping preserve hair color while cleansing. It also includes moisture-supporting ingredients to maintain hydration and shine so color-treated hair stays vibrant and manageable.

• Sulfate-free cleansing suitable for colored hair
• Hydrating components for reduced dryness
• Helps maintain salon color longevity when used regularly

Can it reduce breakage from styling?

Yes—the formulation helps protect strands during everyday styling, with ingredients that increase the hair’s resistance to combing and manipulation. In controlled testing, the system reduced styling-related breakage substantially compared to damaged, untreated hair.

• Protects hair fiber against combing breakage
• Reported 85% reduction in breakage vs. damaged untreated hair
• Improves manageability for heat and mechanical styling

How does it support styling and texture?

The shampoo enhances style memory and adds surface texture so styles hold longer without heavy buildup. Lightweight body and added grip help create and maintain shapes, making blowouts and textured looks easier to achieve and refresh.

• Encourages long-lasting style retention
• Creates grip for easier shaping and texturizing
• Leaves hair shiny and touchable, not stiff

Who is this for: Kenra Platinum Truly Thickening Shampoo is formulated for people with fine, thin or limp hair seeking immediate, natural-feeling volume and improved styling performance. It’s also a good selection for color-treated hair users who want sulfate-free cleansing plus hydration and reduced styling breakage. Ideal for those who prefer salon-quality results at home and need a dependable base for volumizing conditioners and styling products.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Sodium Benzoate, Fragrance/Parfum, Citric Acid, Dimethicone PEG-8 Meadowfoamate, Sodium Methyl Cocoyl Taurate, Laureth-4, Coconut Acid, Aloe Barbadensis Leaf Juice, Sodium Chloride, Sodium Gluconate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Amodimethicone, Sodium Hydroxide, Polyquaternium-55, Cocamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Glycolate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Polyquaternium-10, Polyquaternium-7, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Trideceth-10, Lactic Acid, Wheat Amino Acids, Soy Amino Acids, Benzoic Acid, Potassium Sorbate, Polyquaternium-72, Arginine HCL, Serine, Threonine, Benzyl Alcohol, Disodium EDTA, Acetic Acid, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Hydroxycitronellal, Citrus Aurantium Peel Oil, Linalool, Citrus Limon (Lemon) Peel Oil