Kenra Platinum Whipped Taffy 20 Matte Defining Paste 2 oz — Ultra-Matte, Firm Hold & Lightweight Texture

Kenra Platinum Whipped Taffy 20 is a lightweight whipped styling paste that sculpts, texturizes, and delivers an ultra-matte, firm hold without weighing hair down.

This whipped soufflé–textured paste from Kenra Professional offers high hold with a matte finish for styles that need definition and control but not stiffness or shine. Designed for flexible working time, it allows you to reshape and refine hair as you style, whether you’re building separation, smoothing flyaways, or adding piecey texture.

How will this product change my everyday styling routine?

Because the formula is airy and non-greasy, it replaces heavier creams and waxes when you want structure without tackiness. You can use a small amount to refine ends, or more for stronger separation and body. It blends easily and won’t leave a shiny residue.

• Applies smoothly for quick touch-ups or full styling sessions
• Matte finish hides excess oil and offers a natural look
• Flexible working time lets you restyle during application

What styles and hair types work best with Whipped Taffy 20?

This paste is formulated for versatility across hair types—straight, wavy, curly, or coily—especially when you need texture or hold without weight. It excels at creating piecey, lived-in looks, taming short styles, or adding definition to layered cuts. Use sparingly on fine hair; apply more liberally to thicker or coarse textures.

• Piecey, textured finishes for short to medium lengths
• Sculpting and separating layers on layered cuts
• Control and matte hold for medium-to-thick hair

How do I apply it for the best results?

Work a small amount into dry or slightly damp hair and distribute through the areas where you want hold or texture. For undone texture, rub between palms and scrunch into mid-lengths and ends. For smoother control, warm between fingers and smooth along the hair shaft.

• Start with a pea-sized amount, increase as needed
• Apply to roots for lift or to ends for separation
• Layer with other Kenra styling products for added volume or finish

Will Whipped Taffy 20 weigh my hair down or create residue?

No—its whipped souffle texture was created to avoid heavy buildup and greasy feel. The product gives a firm, matte hold while maintaining movement, so hair looks styled but natural. It rinses out normally with shampoo, leaving little to no residue.

• Airy formula minimizes weight on strands
• Matte finish rather than glossy or sticky residue
• Removes easily with regular shampooing

Who is this for: Kenra Platinum Whipped Taffy 20 is ideal for people who want a high-hold matte paste that sculpts and textures without shine or stiffness. It suits stylists and at-home users who need control for modern, piecey or lived-in styles—from short, choppy cuts to layered medium lengths—while keeping hair light and natural-looking.

Ingredients

WATER/AQUA/EAU, CERA ALBA (BEESWAX), GLYCERIN, STEARIC ACID, PETROLATUM, C12-15 ALKYL BENZOATE, SUCROSE STEARATE, SUCROSE DISTEARATE, FRAGRANCE (PARFUM), PVP, PHENOXYETHANOL, CETYL ALCOHOL, CAPRYLYL GLYCOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, AMINOMETHYL PROPANOL, BENZOPHENONE-4, DISODIUM EDTA, SORBIC ACID, VIOLET 2 CI 60730, BENZYL ALCOHOL, BENZYL BENZOATE, CITRAL, COUMARIN, LIMONENE, LINALOOL, METHYL HEPTANE CARBONATE