Kenra Platinum Deluxe Defense Shampoo — 8.5 oz Sulfate‑Free Strengthening, Breakage Prevention & Color Protecting

Kenra Platinum Deluxe Defense Shampoo is a sulfate‑free daily cleanser that strengthens hair, helps prevent breakage, preserves color vibrancy, and boosts shine while supporting long‑lasting style memory.

This professional formula from Kenra combines protective ingredients designed to defend weakened or color‑treated hair from the stresses of brushing, heat styling, and daily wear. Lightweight and scalp‑microbiome friendly, the shampoo cleans without stripping moisture and is paired with matching conditioner to extend the visible life of color and restore manageability.

How does this shampoo reduce breakage during brushing and styling?

The Platinum Deluxe Defense system targets fragile hair fibers to improve tensile strength and reduce combing breakage. In lab comparisons, the formula delivered substantial reduction in breakage versus untreated damaged hair while smoothing cuticle irregularities to resist snapping during styling.

• Formulated to reinforce weakened strands and improve elasticity
• Reduces combing breakage by up to 91% compared to damaged untreated hair*
• Sulfate‑free cleansing that preserves strand moisture and minimizes abrasion

Will it protect my color and keep hair looking vibrant?

Yes — the shampoo is engineered to lock in color pigments and protect against premature fading from washing and heat. Independent testing shows strong retention of shade intensity over multiple washes, helping color last longer between salon visits.

• Maintains up to 82% color vibrancy after 20 washes in controlled tests
• Gently removes buildup without stripping dye molecules
• Pairs with conditioner to seal the cuticle and reduce color leaching

How does it perform with heat tools and styling routines?

The formula is optimized for heat protection by strengthening hair and improving style memory so blowouts, curls, and straightening stay in place longer. While not a replacement for a dedicated heat protectant spray, it reduces the vulnerability of hair during thermal styling.

• Enhances style retention so shapes hold with less effort
• Helps minimize heat‑related damage when used as part of a styling routine
• Improves shine for smoother, more polished results after styling

Is the shampoo suitable for my scalp and everyday use?

Formulated to be scalp‑microbiome friendly, this shampoo can be used daily without upsetting scalp balance for most people. The gentle cleansing base removes oil and impurities while delivering hydration to prevent tightness or buildup.

• Sulfate‑free formula that maintains natural moisture levels
• Safe for all hair types, including color‑treated and chemically processed hair
• Lightweight lather rinses clean and leaves hair soft and manageable

Who is this for? Kenra Platinum Deluxe Defense Shampoo is aimed at anyone who wants to protect weakened, color‑treated, or heat‑styled hair: salon clients looking to extend color life, people who frequently use thermal tools, and those seeking a gentler daily cleanser that reduces breakage and enhances shine. For best results, use alongside the matching Kenra Platinum Deluxe Defense Conditioner as part of a regular care routine.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)