Kenra Platinum Deluxe Defense Shampoo 33.8 oz — Sulfate-Free Strengthening, Breakage Prevention & Color Protecting

Kenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser that strengthens hair, defends against heat and styling damage, and helps preserve color and shine.

Created for salon-quality maintenance at home, this large 33.8 oz formula combines gentle cleansing with protective technology to reduce breakage and maintain vibrancy. It’s formulated for all hair types and works as part of a paired routine to lock in moisture, extend style memory, and help hair feel smoother and more resilient after repeated styling.

How does this shampoo reduce breakage during styling?

The formula targets weakened strands and shields them from mechanical stress caused by brushing, heat tools, and daily manipulation. When used regularly it significantly lowers combing-related breakage versus untreated damaged hair.

• Fortifies hair fibers to resist snapping during brushing
• Forms a protective coating that reduces stress from heat styling
• Improves manageability so less force is needed when detangling

Will it help keep my color looking fresh?

Yes — the shampoo is designed to preserve color pigments so dyed hair retains its tone and brilliance through multiple washes. It minimizes color fade while cleaning, helping professional and at-home color last longer.

• Color-protective ingredients reduce pigment loss over repeat washes
• Sulfate-free base helps prevent harsh stripping of color molecules
• Keeps hair surface smooth for better light reflection and shine

Is it safe for frequent use and sensitive scalps?

The product is formulated to be gentle enough for daily use and is described as microbiome-friendly, which supports a balanced scalp environment while still delivering deep-cleansing performance. It avoids harsh sulfates that can dry scalp and hair.

• Sulfate-free cleansing suitable for regular routines
• Maintains scalp balance to reduce irritation risk
• Works with conditioner to replenish moisture and softness

How will this shampoo affect my finished style?

Beyond cleansing, the shampoo enhances style memory so blowouts and set styles hold their shape longer. It also boosts shine and smoothness to make styling easier and results more polished.

• Improves hold and definition for longer-lasting styles
• Locks in moisture to reduce frizz and static
• Delivers added shine for a salon-finished look

Who this is for: Kenra Platinum Deluxe Defense Shampoo is suited to anyone who colors, heat-styles, or frequently brushes their hair and wants a robust, everyday cleanser that protects and strengthens. It’s ideal for people seeking a sulfate-free formula in a large supply size—salons, busy households, and regular styling enthusiasts will appreciate the protective benefits and color-preserving performance.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)