Just Nutritive Purple Toning Shampoo for Blonde & Gray Hair, 8 oz — Sulfate-Free, Neutralizes Brassiness

Designed to balance unwanted yellow and orange undertones, this 8 oz purple shampoo combines blueberry and blackberry extracts with natural violet pigments to tone and hydrate hair without harsh chemicals. Use it as a corrective booster in your routine to restore cooler, clearer color while protecting strand softness and scalp comfort.

How does this purple shampoo remove yellow and brassy tones?

The shampoo deposits fine violet pigments that counteract warm yellow and orange hues, creating a visually cooler shade. Rather than lifting color aggressively, it neutralizes brassiness while adding conditioning agents so hair remains soft and manageable.

• Natural violet pigments target yellow/orange undertones
• Gentle pigment deposition rather than permanent dyeing
• Hydrating extracts help preserve shine and elasticity
• Use weekly or as needed to maintain tone

Can I use it on natural gray, silver, and white hair?

Yes — gray, silver, and white hair often oxidize or trap airborne deposits that create a yellow cast; this shampoo refreshes those tones without stripping the hair. Its lightweight formula helps remove buildup and restore a cooler, more even appearance.

• Formulated for porous, oxidized gray and silver strands
• Removes environmental discoloration like minerals and smoke
• Gentle enough for regular use on delicate gray hair
• Improves overall clarity and brightness

How should I include this shampoo in my routine with other products?

Swap this toning shampoo in place of your regular cleanser one to two times per week, or alternate every few washes based on how brassy your hair becomes. It pairs well with moisturizing conditioners and can be used alongside Just Nutritive’s other shampoos to customize upkeep.

• Use 1–2 times weekly for maintenance
• Apply to wet hair, lather, leave briefly for enhanced toning
• Combine with a hydrating conditioner after rinsing
• Works with other Just Nutritive shampoos as needed

Will this product damage color-treated or bleached hair?

No — this is not a dye or aggressive lightener; it is a color-correcting shampoo that lays down violet pigments and supports hair health. The formulation avoids sulfates and parabens, helping protect treated hair from additional drying or stripping.

• Not a permanent dye—safe for highlighted and bleached hair
• Sulfate- and paraben-free to reduce processing stress
• Contains fruit extracts for added moisture and resilience
• Recommended frequency depends on porosity and brassiness

Who is this for? Anyone seeking to eliminate yellowing and brassy hues from blonde, bleached, gray, silver, or white hair while maintaining softness and scalp comfort will benefit from this product. It’s especially helpful for people exposed to hard water, pollution, or frequent color services who want a simple, one-step toning boost that complements their existing hair-care regimen.

How to get the best results: clarify hair occasionally to remove heavy buildup, apply the purple shampoo to evenly wet hair, leave it on for the time that matches your desired intensity, then rinse and follow with a nourishing conditioner. For stubborn discoloration, repeat once or twice, and consider using a light vinegar rinse between sessions to improve pigment adhesion.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).