Joico Purple Shampoo for Blonde & Gray Hair, 33.8 fl oz — Tone-Neutralizing & Strengthening

Joico Color Balance Purple Shampoo is a violet-toned cleanser that neutralizes unwanted yellow and warm tones in blonde and gray hair while strengthening and protecting color-treated strands.

This professional-strength shampoo is formulated to preserve cool, icy blondes and silvery grays between salon visits. It combines violet pigments that counteract brassiness with antioxidant-rich green tea extract and UV absorbers to slow tonal fading. At the same time, Joico’s SmartRelease liposome technology delivers restorative ingredients—Rosehip Oil, Arginine, and Keratin—over time to help improve texture, resilience, and manageability.

How quickly will I see a reduction in yellow or brassy tones?

Violet pigments in the shampoo start neutralizing warm tones immediately on contact, so you should notice cooler-looking highlights after the first wash. Results build with repeated use, especially when paired with the matching conditioner for longer-lasting tone control.

• Instant tone correction from violet color-depositing pigments
• Visible improvement after one wash, cumulative effects with continued use
• Best used 1–3 times per week depending on brassiness level

Will this shampoo protect my color and improve hair strength?

Yes—the formula helps defend color vibrancy with green tea extract and UV absorbers that reduce color fade from environmental exposure. SmartRelease Technology steadily dispenses Rosehip Oil, Arginine, and Keratin to support strand repair and increase strength, so hair feels smoother and more resilient over time.

• Green tea extract for antioxidant protection and reduced fading
• UV absorbers to shield color from sun-related discoloration
• Time-release Keratin and Arginine to rebuild and fortify hair fibers

How should I use this shampoo for best results?

Apply to wet hair, lather, and leave on for 1–3 minutes depending on desired toning intensity; rinse thoroughly. Use less frequently if your hair is porous or very light to avoid over-depositing pigment. Follow with a moisturizing conditioner or the Joico Color Balance Purple Conditioner to maintain softness and manageability.

• Wet hair, apply evenly, and work into the mid-lengths and ends
• Leave 1–3 minutes for tone control, then rinse well
• Pair with the purple conditioner for longer-lasting cool tones

Is this product suitable for all shades of blonde and gray?

The shampoo is designed for color-treated and natural cool blonde or gray shades and works best on pale to medium blonde and silver tones. Darker blondes can use it for subtle toning, but very dark or non-blonde hair will see minimal visible effect.

• Ideal for platinum, ash, icy, and silver hair tones
• Useful for color-treated and natural gray hair to reduce warmth
• Not intended to lighten hair—meant for neutralizing unwanted tones

Who this is for: Joico Color Balance Purple Shampoo is suited to anyone with cool-toned blondes, silver, or gray hair who wants to reduce yellowing and preserve salon color between appointments. It’s a practical pick for clients seeking stronger-feeling hair with improved shine and reduced static, especially those who use heat styling or spend time in the sun. Choose the 33.8 fl oz size if you need a salon-size supply for frequent use or household sharing.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).