Joico Moisture Recovery Shampoo for Thick, Coarse & Dry Hair — 10.1 oz, Restores Moisture with Jojoba & Keratin

Joico Moisture Recovery Shampoo is a rich, hydrating cleanser formulated to restore softness, strength, and 24-hour moisture to thick, coarse, or dry hair.

This shampoo uses a blend of sea kelp, jojoba oil, shea butter, and keratin to gently remove dirt and build-up while replenishing lost hydration. Smart Release Technology delivers nourishing ingredients over time to help improve elasticity and reduce dryness without stripping natural oils. Use it as the first step in a routine with Joico Moisture Recovery Treatment Balm for sustained moisture and a smoother finish.

How does this shampoo rehydrate very dry or coarse hair?

The formula combines immediate hydrating agents with time-release nutrients to tackle both surface dryness and deeper dehydration. Sea kelp and jojoba oil replenish moisture quickly, while Smart Release Technology continues delivering rose hip oil, arginine, and keratin to strengthen strands after rinsing.

• Sea kelp supplies vitamins and minerals for thirst-quenching hydration.
• Jojoba oil adds essential fatty acids and shine without greasiness.
• Keratin helps rebuild protein lost to styling and environmental stress.
• Time-release liposomes keep actives working beyond the shower.

Will it clean hair without stripping natural oils?

This shampoo is designed to cleanse gently: it lifts dirt and product residue while preserving the hair’s moisture barrier. The milder surfactants paired with conditioning ingredients leave hair clean, not tight or brittle.

• Formulated to avoid harsh stripping detergents.
• Conditioning agents detangle and smooth during the wash.
• Safe for frequent use on thick or coarse textures needing regular hydration.

How does Joico’s Smart Release Technology benefit my hair?

Smart Release Technology uses liposome delivery to release repairing oils and proteins gradually after application. This means keratin and antioxidant-rich rose hip oil continue to strengthen and protect hair fibers between washes, improving resilience over time.

• Continuous nutrient release reduces cumulative styling damage.
• Delivers arginine to support elasticity and manageability.
• Helps maintain smoother, more touchable hair for longer.

What results can I expect after regular use?

With consistent use, expect improved softness, enhanced shine, and better manageability of thick, coarse, or dry hair. While individual outcomes vary, the combined moisturizing and strengthening ingredients work to reduce frizz and support healthier-looking strands.

• Softer texture and reduced dryness after each wash.
• Enhanced shine from jojoba oil and shea butter.
• Stronger, more elastic hair thanks to keratin and arginine.

Who this is for: Joico Moisture Recovery Shampoo is made for people with thick, coarse, or chronically dry hair who want a gentle yet effective cleansing experience that restores moisture and builds strength. It’s ideal for anyone using heat tools, chemical treatments, or living in dry climates who needs longer-lasting hydration and smoother, healthier-looking hair.

Ingredients

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYLBETAINE, PROPYLENE GLYCOL, GLYCOLDISTEARATE, SODIUM METHYL COCOYL TAURATE,COCAMIDE MEA, SORBITOL, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE,TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZEDHAIR KERATIN, HYDROLYZED KERATIN,COCODIMONIUM HYDROXYPROPYL HYDROLYZEDKERATIN, SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEAWATER/MARIS AQUA/EAU DE MER, CHLORELLAVULGARIS EXTRACT, SODIUM COCOAMPHOACETATE,SILICONE QUATERNIUM-16, CITRIC ACID,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,DISODIUM EDTA, UNDECETH-11, ARGININE, SODIUMCITRATE, BUTYLOCTANOL, UNDECETH-5,PEG-150 PENTAERYTHRITYL TETRASTEARATE,PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, STEARYLDIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES,DMDM HYDANTOIN, METHYLPARABEN,SODIUM CHLORIDE, SODIUM HYDROXIDE, BENZYLBENZOATE, LIMONENE, FRAGRANCE/PARFUM,EXT. VIOLET 2 (CI 60730), BLUE 1 (CI42090), YELLOW 5 (CI 19140).