Joico Colorful Anti-Fade Shampoo for Color-Treated Hair — 33.8 fl oz, Sulfate-Free, Color Protecting

This shampoo is designed for people who color their hair and want a daily cleanser that doesn’t strip dye or moisture. Formulated without SLS/SLES sulfates and enriched with camellia oil plus pomegranate extract, it targets fading and dryness while helping hair resist breakage. Use it as the first step in a color-care routine to maintain shine, hue intensity, and overall hair health between salon visits.

How does this shampoo protect color without harsh sulfates?

Joico Colorful Anti-Fade Shampoo uses a gentle surfactant system that cleanses without the aggressive detergents known to fade color quickly. Its formulation balances effective removal of oils and pollutants with ingredients that seal and preserve the color molecules on the hair shaft.

• Free of SLS and SLES sulfates to reduce pigment stripping
• Camellia oil helps lock in moisture and smooth the cuticle
• Pomegranate extract delivers antioxidant support to protect color vibrancy

Will it help make dyed hair stronger and reduce breakage?

The shampoo is part of a system developed to fortify weakened, color-treated hair and improve its resistance to mechanical damage. When paired with the matching conditioner, it helps hair withstand combing and styling stress compared with non-conditioning shampoos.

• Formulated to increase resistance to combing breakage
• Supports hair fiber integrity through moisturization and smoothing
• Suitable for regular use to maintain long-term manageability

How should I use Joico Colorful Anti-Fade Shampoo for best results?

Wet hair thoroughly, apply a small amount, and work into a lather focusing on the scalp; rinse and repeat if needed. Follow with Joico Colorful Conditioner to restore moisture and seal the cuticle; for deeper care, alternate with a weekly mask or leave-in treatment.

• Use with the matching conditioner for optimal color retention
• Safe for daily or frequent washes for color-treated hair
• Pair with heat protection products before styling to minimize fading

Is this shampoo suitable for all types of color-treated hair?

Yes — it’s formulated to work on a wide range of color processes, including single-process color, highlights, balayage, and gray coverage. The gentle cleansing action helps maintain base color and dimensional tones while improving shine and texture.

• Works on natural and chemically treated hair tones
• Helps maintain both vibrant and subtle color effects
• Recommended for dyed, highlighted, or color-corrected hair

Who is this for: Joico Colorful Anti-Fade Shampoo is ideal for anyone who wants to preserve salon color, increase hair manageability, and reduce breakage without exposing hair to harsh sulfates. It’s especially useful for people with frequently washed or heat-styled hair who need daily cleansing that protects tone and enhances shine. Use it as part of a dedicated color-care routine when you want professional-grade maintenance at home.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.