Joico Colorful Anti-Fade Shampoo for Color-Treated Hair — 10.1 fl oz, Sulfate-Free & Shine-Boosting

Joico Colorful Anti-Fade Shampoo is a sulfate-free cleansing formula that gently removes daily buildup while preserving the vibrancy, shine, and strength of color-treated hair.

Designed for anyone who colors their hair and wants longer-lasting results, this shampoo cleans effectively without stripping dyes or moisture. Infused with camellia oil and pomegranate extract, it helps smooth the hair surface for improved shine and manages breakage by supporting resilient hair. Joico’s formula focuses on keeping color pigments intact while maintaining softness and manageability between salon visits.

How does this shampoo protect hair color during routine washes?

The formula avoids harsh sulfates that can leach color from hair fibers, using gentler cleansing agents that lift dirt and oils without dragging out pigments. Regular use helps slow fading so color stays truer for more washes.

• Free of SLS and SLES sulfates to reduce pigment loss
• Balanced cleansing removes residue without over-drying
• Pomegranate extract helps shield color from dulling environmental factors

Will it help reduce breakage and improve hair strength?

Joico’s Colorful Anti-Fade system is formulated to reinforce weakened strands, offering improved resistance to combing breakage when paired with the matching conditioner. The blend of nourishing ingredients helps the hair surface lie smoother, which reduces friction and mechanical damage.

• Fortifies hair for up to 3X greater resistance to combing breakage versus a non-conditioning shampoo
• Camellia oil adds slip and moisture for easier detangling
• Conditioning agents smooth cuticles to minimize breakage during styling

How does it affect shine and manageability for colored hair?

The shampoo’s smoothing components and lightweight oils enhance light reflection across the hair shaft, resulting in noticeable shine without weighing hair down. Improved surface condition also makes styling simpler and helps color-treated hair look polished between color appointments.

• Camellia oil boosts gloss and helps control frizz
• Formulated to keep hair soft and manageable after cleansing
• Works with leave-in and styling products to maintain a salon-finished look

How should I use Joico Colorful Anti-Fade Shampoo for best results?

Use on wet hair, lathering gently from roots to ends to lift away grime and product buildup. For optimal color protection and strength benefits, follow with Joico Colorful Conditioner and limit hot tools and excessive sun exposure.

• Apply to wet hair and massage; rinse thoroughly
• Pair with the matching conditioner for maximum anti-fade and fortifying effects
• Use regularly as part of a color-care routine; reduce frequency of clarifying treatments

Who is this for: Joico Colorful Anti-Fade Shampoo is ideal for anyone with color-treated hair who wants a gentle, effective cleanser that helps keep dyed hair vivid and shiny. It suits all color types—fashions shades, highlights, balayage, and permanent color—especially for people seeking sulfate-free options and improved resistance to everyday breakage. If you prioritize maintaining salon color, minimizing fading, and improving hair surface condition between color services, this shampoo pairs well with Joico’s Colorful system and other color-care products in your routine.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.