Joico Color Therapy Shampoo for Color-Treated Hair, 33.8 oz — Keratin & Argan Oil Repair

Joico Color Therapy Shampoo is a sulfate-free cleanser formulated with keratin, argan oil, and African manketti to gently clean color-treated hair while helping preserve vibrancy and improve elasticity.

This salon-grade shampoo removes dirt, oil, and styling buildup without stripping dye molecules, helping reduce premature fading and restore hair resilience. Its antioxidant-rich blend plus Joico’s SmartRelease technology delivers nourishing ingredients over time to help strengthen strands while improving shine. Use it regularly — especially paired with the K-PAK Color Therapy Conditioner — to maintain a healthy look for color-treated hair.

How does this shampoo protect hair color during regular washing?

Joico’s formula is designed to be gentle on color while still producing a rich lather that lifts impurities. Ingredients like African manketti oil and argan oil provide antioxidant protection that helps shield pigment from environmental stressors.

• Formulation helps retain over 82% of hair color after 18 washes (when used as directed).
• Sulfate-minimizing surfactants clean without aggressively stripping dye molecules.
• Antioxidant-rich oils help guard color from fading caused by pollution and free radicals.

What reparative benefits does keratin and SmartRelease technology provide?

Keratin works to replenish protein lost through chemical and heat styling, reducing the appearance of breakage and improving manageability. Joico’s SmartRelease liposome system continuously delivers keratin, arginine, and rosehip oil to help fortify hair between washes.

• Keratin targets weakened areas to help rebuild strand strength.
• SmartRelease releases restorative actives over time for ongoing care.
• Arginine supports fiber resilience, helping hair resist combing breakage.

Will this shampoo add shine and moisture without weighing hair down?

The argan oil and African manketti oil provide deep hydration and shine while remaining lightweight enough for color-treated hair. The result is hair that looks glossy and feels soft without a greasy finish.

• Argan oil supplies essential fatty acids and vitamin E for smooth, reflective hair surfaces.
• African manketti oil delivers antioxidant protection and helps preserve moisture balance.
• Balanced conditioning agents improve slip and detangling without heavy residue.

How should I use Joico Color Therapy Shampoo for best results?

Apply a small amount to wet hair, massage to create lather, then rinse thoroughly; repeat if needed for heavy buildup. For optimal color protection and repair, follow with K-PAK Color Therapy Conditioner and limit washing frequency to preserve pigment.

• Massage into scalp and lengths to remove impurities and distribute actives evenly.
• Pair with K-PAK Color Therapy Conditioner to reduce combing breakage and boost softness.
• Use lukewarm water and air-dry or use heat protectant when styling to extend color life.

Who is this for? Joico Color Therapy Shampoo is suited for anyone with color-treated or chemically processed hair who wants to maintain shade intensity, increase shine, and improve hair strength. It works well for salon-colored, at-home dyed, highlighted, or color-corrected hair types that need gentle cleansing plus reparative support. Ideal for users seeking a professional-strength product to protect color and restore resilience without heavy build-up.

Ingredients

Water/aqua/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg/ppg-20/35/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance/parfum.