Joico Color Balance Purple Shampoo for Cool Blonde & Gray Hair — 10.1 fl oz, Neutralizes Brassy Yellow Tones & Adds Shine

Joico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes yellow and warm brassy tones in blonde, silver, and gray hair while delivering shine and protection.

If your color-treated blonde or gray hair is drifting toward unwanted warmth, this shampoo is formulated to restore coolness and preserve vibrancy. The violet pigments counteract yellow tones on contact, while gentle surfactants cleanse without stripping. Joico combines antioxidant-rich green tea extract, UV absorbers, and its SmartRelease Technology to help maintain tone and deliver conditioning actives over time for smoother, more manageable strands.

How quickly will I see a reduction in yellow or brassy tones?

Violet pigments in the shampoo attach to warm-toned areas of the hair shaft and begin neutralizing yellowing from the first lather. Results are immediate for many users, with progressive color-correcting effects when used regularly. For sustained coolness, use as directed and alternate with your regular shampoo to avoid over-depositing pigment.

• Instant tone neutralization during the first wash
• Noticeable upkeep of cooler tones across multiple washes
• Recommended use frequency varies by porosity and desired result

Will Joico Color Balance Purple Shampoo damage my color-treated hair?

This shampoo is formulated to clean gently while protecting color, not stripping it away. It includes UV absorbers and antioxidants to help reduce fading and SmartRelease Technology to intermittently deliver conditioning ingredients like rosehip oil, arginine, and keratin. The result is a balance between color correction and hair reinforcement rather than aggressive color removal.

• Gentle cleansing agents preserve dye longevity
• UV absorbers and green tea reduce environmental fading
• SmartRelease liposomes supply strengthening actives over time

How should I use this shampoo for the best results?

Wet hair thoroughly, apply a small amount, and massage from roots to ends until you produce a rich lather, then rinse. For stronger toning, leave the formula on for a short period before rinsing—start with a brief pause the first time to judge intensity. Follow with a conditioner to seal the cuticle and boost smoothness.

• Wet hair, lather, rinse; repeat if needed for deeper toning
• Adjust contact time to control pigment intensity safely
• Follow with conditioner for manageability and shine

What benefits does the SmartRelease Technology deliver?

SmartRelease Technology uses a liposome delivery system to gradually release nutrient-rich ingredients that support hair structure and surface health. Ingredients like rosehip oil add moisture and shine, while keratin and arginine help rebuild and strengthen fibers weakened by color processes. This continuous release helps hair look healthier between salon visits.

• Timed release of rosehip oil for improved gloss and feel
• Keratin and arginine support structural strength and resilience
• Helps reduce static and flyaways for smoother styling

Who is this for: Joico Color Balance Purple Shampoo is built for people with cold-toned blondes, platinum, silver, or gray hair who want to neutralize yellowing while protecting color-treated strands. It suits those who prefer a salon-grade color-maintenance product that balances toning power with conditioning and UV protection. If you frequently use heat styling, color treatments, or spend time in the sun, this formula helps keep cool tones crisp and hair feeling more resilient.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).