Joico Color Balance Blue Shampoo for Lightened Brown Hair, 10.1 fl oz — Neutralizes Brassy Orange Tones & Adds Shine

Joico Color Balance Blue Shampoo is a color-correcting shampoo designed to neutralize orange and brassy tones in lightened brown hair while adding shine and protection.

Formulated for brunettes with highlights, balayage, or lightened brown shades, this blue-pigmented shampoo works on contact to counteract unwanted warm tones. It combines toning pigments with antioxidant-rich plant extracts, UV absorbers, and a smart liposome delivery system that releases conditioning actives over time. The result is cleaner, truer color with smoother texture and improved resilience from daily styling.

How quickly will this shampoo reduce orange and brassy tones?

Blue pigments in the formula are engineered to bind to warm, orange-yellow undertones and neutralize them immediately during washing. You should notice a visible reduction in brassiness after a single use, with continued improvement over repeated washes.

• Instant neutralization from concentrated blue pigments
• Visible toning after the first application
• Maintains effect across multiple washes for longer-lasting color fidelity

What ingredients protect and strengthen hair while toning?

Beyond color-correcting dyes, the shampoo includes keratin, rosehip oil, and arginine delivered via Smart Release Technology to support hair structure and shine. Green tea extract plus UV absorbers help guard color against fading from sun exposure and environmental stressors.

• Keratin replenishes and reinforces weakened strands
• Rosehip oil and arginine released over time for ongoing conditioning
• Green tea extract and UV absorbers help minimize color breakdown

How should I use this product for best results?

Apply to wet hair, lather, and leave on briefly depending on desired toning intensity—shorter for maintenance, slightly longer for stronger correction—then rinse. Use as a regular shampoo or alternate with your preferred sulfate-free cleanser to maintain balance and moisture.

• Wet hair thoroughly, apply, lather, leave on briefly, then rinse
• Adjust leave-in time to control toning strength
• Pair with conditioner or Joico Color Balance conditioner for added smoothness

Will this shampoo affect hair texture or manageability?

The formula is created to cleanse while smoothing and controlling static, leaving hair more manageable and glossy without heavy buildup. Regular use can help hair feel stronger and appear healthier, with improved comb-through and reduced flyaways.

• Light foam cleanses without over-drying
• Controls static and enhances shine for smoother styling
• Smart Release Technology helps restore strength over time

Who is this for: Joico Color Balance Blue Shampoo is aimed at people with lightened brown hair—whether natural, highlighted, or balayaged—who want to remove orange brass and keep color looking fresh. It also suits anyone seeking extra color protection, UV defense, and ongoing hair strengthening from salon-safe ingredients. Not intended for uncolored dark brown hair seeking shadowing tones; patch-test if you have sensitive scalp or colored hair that’s very porous.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, BLUE PIGMENTS,Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).