Joico Blonde Life Violet Shampoo for Blonde Hair — 10.1 fl oz, Sulfate-Free Toner with Monoi & Tamanu Oils

Formulated for color-treated and naturally light hair, this sulfate-free violet shampoo uses purple pigments to counteract warm, unwanted brassiness and help maintain a cool blonde finish between salon visits. Enriched with Monoi and Tamanu oils, it cleanses without stripping, leaving hair softer and visibly shinier after use. The shampoo produces a rich lather that distributes pigment evenly so toning is efficient and controllable.

How does this shampoo remove brassy or yellow tones?

Purple pigments in the formula deposit cool-violet color on the hair surface to neutralize warm yellow and orange tones. Regular use fades brassiness while preserving the underlying blonde shade, so color looks fresher longer without overprocessing.

• Violet colorants counteract yellow/orange undertones
• Even pigment distribution via rich lather
• Gentle cleansing prevents over-drying during toning

Will it damage or dry out my color-treated hair?

This shampoo omits SLS/SLES sulfates to reduce harsh stripping of color and natural oils. Conditioning Monoi and Tamanu oils help maintain softness and shine, so hair feels smoother after cleansing and stays manageable between treatments.

• Sulfate-free to protect color integrity
• Monoi and Tamanu oils add moisture and gloss
• Formulated for frequent use without excessive drying

How often should I use Joico Blonde Life Violet Shampoo?

Use frequency depends on hair porosity and how quickly brassiness appears; many users shampoo once or twice weekly for toning, alternating with a regular or hydrating cleanser. Shorter contact times reduce pigment deposit, while longer leave-ins intensify toning for stubborn warmth.

• Once to twice weekly for maintenance toning
• Short rinse for mild toning, 1–3 minutes for stronger effect
• Alternate with a non-toning shampoo for balance

What styling results can I expect after using this product?

Beyond neutralizing unwanted warmth, the formula helps deliver glossier-looking hair with improved manageability and reduced frizz. It’s intended to preserve salon color and refresh cool-toned finishes without leaving a heavy residue.

• Cooler, brighter blonde tones with regular use
• Enhanced shine and smoother texture from conditioning oils
• Lightweight feel suitable for daily styling routines

Who is this for: Joico Blonde Life Violet Shampoo is suited for anyone with lightened, highlighted, balayage, or naturally blonde hair who wants to neutralize yellow or brassy tones and maintain a cool, luminous finish between salon visits. It’s also a good choice for those seeking a sulfate-free cleansing option that adds shine and softness without heavy buildup.

Ingredients

Monoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS/INGREDIÉNTS/INGREDIENTES: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).