Joico Blonde Life Violet Shampoo & Conditioner Duo — Cool-Tone Blonde Care, Tamanu & Monoi Oils

Joico Blonde Life Violet Shampoo and Conditioner is a violet-toned cleansing and conditioning duo that neutralizes yellow brass, restores softness, and protects fragile blonde hair.

Keep cool, luminous blonde without sacrificing moisture: this pair blends violet pigments with nutrient-rich Tamanu and Monoi oils to gently cleanse, detangle, and replenish hair while counteracting brassy yellow tones. Formulated without SLS/SLES sulfates, the duo creates a rich lather that lifts impurities and deposits cool pigments to maintain salon-bright blondes between color appointments.

How does this set reduce brass and yellow tones?

The shampoo and conditioner contain violet pigments that work on contact to neutralize unwanted warm, yellow hues in blonde hair. The shampoo deposits color-correcting pigments while lifting oils and buildup; the conditioner follows by refreshing the cool tone and smoothing the cuticle for an even finish.

• Violet pigments counteract yellow/brassy reflections.
• Shampoo cleanses and layers cool tone evenly.
• Conditioner seals pigment while smoothing hair.
• Works on highlighted, platinum, and natural blondes alike.

Will it keep my hair hydrated and manageable?

Yes. Tamanu and Monoi oils are included to nourish fragile, chemically treated hair—restoring softness and adding shine without weighing hair down. The conditioner provides excellent slip for detangling, reducing breakage during combing and styling.

• Tamanu oil aids in strengthening and softening strands.
• Monoi oil boosts shine and improves smoothness.
• Rich lather plus creamy conditioner for easy detangling.
• Lightweight finish prevents limpness while hydrating.

How do I use the shampoo and conditioner for best results?

Begin with a small amount of shampoo, emulsify to create a rich lather, and rinse thoroughly to remove discoloring buildup. Apply the conditioner from mid-length to ends, leave for a minute or two to let the violet pigments and oils absorb, then rinse for cooler, brighter blonde tones.

• Use 1–2 times weekly for color maintenance, more often if needed.
• Shampoo: lather, rinse, repeat if heavily soiled.
• Conditioner: apply, wait 1–2 minutes, then rinse thoroughly.
• Follow with heat protectant before styling to preserve tone.

Is this safe for color-treated and delicate blonde hair?

The formula is designed for color-treated and naturally light hair seeking to maintain cool tones. It omits SLS/SLES sulfates to reduce overly stripping effects; however, always patch-test if you have extreme sensitivity or recent chemical services.

• No SLS/SLES sulfates to help protect color longevity.
• Gentle cleansing balances pigment deposit with hydration.
• Suitable for highlights, balayage, and full-color blondes.
• Not a replacement for professional toning for severe brass.

Who is this for? Joico Blonde Life Violet Shampoo and Conditioner is made for anyone with blonde, silver, or highlighted hair who wants to neutralize yellow brass while preserving softness and shine. Ideal for people who color at home or visit salons regularly and prefer a sulfate-minimized formula that conditions as it corrects tone.

Ingredients

Monoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS/INGREDIÉNTS/INGREDIENTES: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).