Joico Blonde Life Brightening Masque for Lightened Blonde Hair — 5.1 fl oz, Hydrating & Chlorine-Removing Treatment

Formulated for lightened, high-lifted or double-processed blonde hair, this masque combines nourishing plant-derived oils with targeted brightening agents to refresh tone and add shine without weighing strands down. It works by removing trace minerals and chlorine that cause dullness and yellowing, while delivering moisture and slip for easier detangling and a polished finish. Sulfate-free and designed for salon-level results at home, the formula aims to leave hair soft, manageable and visibly brighter.

How does this masque remove chlorine and mineral buildup?

The masque includes chelating and clarifying components that bind to metallic residues and chlorine, lifting them from the hair shaft during the treatment. Combined with conditioning ingredients, this action cleanses without stripping natural moisture.

• Targets trace minerals and chlorine to reduce brassiness and dullness
• Chelating action helps clarify hard-water deposits
• Rinses away residues while conditioning the hair fiber

Will it make my blonde hair feel heavy or greasy?

No—this Brightening Masque is formulated to deliver hydration and slip without weighty oils that flatten fine strands. Lightweight emollients like monoi and tamanu oil provide smoothness and shine while keeping the overall feel airy.

• Light conditioning agents for softness without buildup
• Designed for color-treated and chemically lightened hair types
• Leaves hair polished, not oily

How should I use the masque for best results?

Apply to clean, towel-dried hair, focusing on mid-lengths to ends, and leave on according to instructions to let the brightening and hydrating actives work. Rinse thoroughly and style as usual; for stubborn brassiness repeat as needed or alternate with regular conditioning care.

• Use after shampooing on damp hair for even coverage
• Leave on for manufacturer-recommended time for toning and hydration
• Rinse well and follow with styling products if desired

How soon will I notice brighter, softer blonde hair?

Many users report improved softness and a clearer tone after the first treatment, while cumulative use helps maintain brightness by preventing mineral buildup. Regular use as part of your blonde-care routine supports longer-lasting, polished results.

• Immediate softening and improved manageability after one use
• Tonal clarity increases with repeated applications
• Ideal for post-summer or pool-exposed hair to refresh tone

Who is this for: Joico Blonde Life Brightening Masque is aimed at people with lightened, highlighted, high-lifted or chemically processed blonde hair who want to remove mineral and chlorine deposits, restore moisture, and keep tone bright without added weight. It’s suitable for salon clients and at-home users looking for a sulfate-free, professional-strength treatment to maintain polished, healthy-looking blonde hair between color appointments.

Ingredients

Water/aqua/eau, cetearyl alcohol, cetyl alcohol, behentrimonium chloride, dimethicone, steareth-2, bis-cetearyl amodimethicone, divinyldimethicone/dimethicone copolymer, cocos nucifera (coconut) oil, sorbitol, quaternium-91, calophyllum inophyllum seed oil, hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzed keratin, gardenia tahitensis flower extract, pentapeptide-30 cysteinamide, pentapeptide-29 cysteinamide, tetrapeptide-29 argininamide, tetrapeptide-28 argininamide, diisopropyl sebacate, bis-diisopropanolamino- pg-propyl dimethicone/bis-isobutyl peg-14 copolymer, dimethiconol, isopropyl alcohol, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, c12-13 pareth-23, tetrasodium edta, arginine, lecithin, ceteareth-7, ceteareth-25, citric acid, polysorbate 20, butyloctanol, methylchloroisothiazolinone, methylisothiazolinone, magnesium nitrate, magnesium chloride, dmdm hydantoin, butylphenyl methylpropional, limonene, geraniol, fragrance/parfum.